'24년 11월 대상(주) 외국인 유학생 채용

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[Daesang Food Business Interview Guidebook]
This guidebook is based on the 2024 second-half recruitment process for international students.
Please use it as a reference only, as the interview content may vary depending on the situation.

[Daesang Interview Process]

- Interview Panel: 4 interviewers / 4 candidates (4:4 interview)

- Candidates are likely to be interviewed with others of the same nationality or from the same business division.

- Interview Language: Korean

- Duration: 1 hour and 30 minutes

- Interview Panel Composition: 1 Executive, 1 HR Representative, 1 Team Leader from the Food Business Division,1 Team Member

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[Daesang Overseas Corporations Status and Roles]

1. INDONESIA

- PT. DAESANG AGUNG INDONESIA

1. Oversees and manages the overall operations of Daesang's business in Indonesia.
2. Production and distribution of kimchi, seasonings, and fermented foods.
3. Development and marketing of products tailored to the local food market.

- PT. DAESANG FOOD INDONESIA

1. Operates food production factories in Indonesia.
2. Manufactures localized products and strengthens local distribution networks.

2. VIETNAM

- DAESANG VIETNAM

1. Production and distribution of kim, ready-to-eat meals, and sauces.
2. Expanding exports to Southeast Asia with Vietnam as a hub.

- DAESANG DUC VIET

1. Specializes in processed meat and frozen food.
2. Expanding market share in the processed meat and ham sector in Vietnam.

3. JAPAN

- DAESANG JAPAN Inc.

1. The distribution-focused entity in Japan.
2. Sales and marketing of Korean food products, such as kimchi and sauces.
3. Localization of products and management of distribution channels based on Japanese consumer preferences.

4. USA

- DAESANG AMERICA Inc.

1. Import and distribution of food products in the U.S.
2. Collaborates with major supermarkets and food stores across the United States.

- DAESANG FOODS USA Inc.

1. Operates local production facilities.
2. Local production and supply of kimchi, sauces, ready-to-eat meals (HMR), and other products.

5. RUSSIA

- DAESANG RUSSIA Office

1. Market research and sales support in Russia.
2. Developing strategies for expanding exports to Eastern Europe.

6. THAILAND

- DAESANG THAILAND Office

1. Managing local distribution in Thailand.
2. Serving as a hub for expanding into the Southeast Asian market.

7. MYANMAR

- DAESANG MYANMAR Office

1. Conducting market research and promoting products in Myanmar.
2. Strengthening cooperation with local partners.

8. EUROPE

- DAESANG EUROPE B.V.

1. Acts as the distribution hub for Europe.
2. Manages distribution networks and plans products for localization in key European markets.

9. CHINA

• Operates subsidiaries and production facilities in major cities across China.
• Expanding market share in the fermented foods and seasoning market in China.

[Common Roles Across All Regions]

- Market Localization

1. Developing products tailored to the tastes and consumption patterns of local consumers.

- Expansion of Distribution Networks

1. Strengthening cooperation with local distribution partners.

- Globalization of K-Food

1. Promoting the global spread of traditional Korean foods such as kimchi, seasonings, and sauces.

- Local Production and Cost Reduction

1. Reducing costs and ensuring fast supply by establishing local production facilities.

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[Daesang's Global Food Business]

Daesang's core global products can be divided into three brands: ‘Jongga,’ ‘Cheongjungwon,’ and ‘O’Food’. The characteristics of each brand are as follows. Particularly, O’Food is the global brand of Cheongjungwon, and it is highly recommended to visit the related website.

• Website: https://ofoodglobal.com/
• Social Media: https://www.instagram.com/ofood_global

[Jongga]

Jongga is Daesang Group's global kimchi brand, introducing traditional Korean kimchi to the world.

1. Main Activities

1. Global Market Expansion: Conducting various marketing activities to promote the excellence of kimchi in major markets such as the U.S. and Europe.
2. Localization Strategy: Developing products tailored to local tastes and supplying fresh kimchi through local production.

2.Examples

1. U.S.: Established a kimchi production plant in LA and launched vegan kimchi and mild kimchi. Link to article
2. Europe: Supplied kimchi across Europe from a plant in Poland, collaborating with major supermarket chains. Link to article
3. Southeast Asia: Developed menu items combining kimchi with local dishes to create a more familiar image.

3. Results

1. Maintains the number one market share in the global kimchi market with over 15% annual revenue growth.

[O’Food, Original Food]

O’Food is Daesang Group's global brand, supplying various Korean sauces and ready-to-eat meals worldwide based on traditional Korean sauces and ingredients.

• Website: https://ofoodglobal.com/

Key Products

1.Gochujang (Korean Chili Paste)

1. Represents the traditional spicy flavor of Korea with a fermented sauce.
2. Offers various versions with different spice levels and uses (including vegan gochujang).
3. Main Consumers: Cooking enthusiasts and Korean food fans.

2.Doenjang (Fermented Soybean Paste)

1. A traditional fermented soybean paste made with soybeans and salt, emphasizing health and immunity.
2. Popular among vegetarians.
3. Main Sales Regions: U.S., Europe, Southeast Asia.

3.Bulgogi Sauce

1. A sweet soy sauce-based sauce optimized for meat dishes.
2. Offers localized flavors that are easy to cook with in overseas Korean restaurants and homes.

4.Vegan Sauce Lineup

1. Includes vegan gochujang, vegan bulgogi sauce, and vegan barbecue sauce, products designed with health and the environment in mind.
2. Localized products catering to vegetarian and vegan trends.

5. Ready-to-Eat Products

1. Ready-to-eat items such as tteokbokki (spicy rice cakes), cup rice, and soup dishes.
2. Expands the accessibility of Korean food for busy modern people and global consumers.

[Cheongjungwon]

In Korea, the brand name is Cheongjungwon, but it is sold under the name O’Food in overseas markets.
For example, gochujang is sold as "Cheongjungwon Sunchang Gochujang" in Korea but as "O'Food Gochujang" abroad.

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[Growth Potential of Halal Food in Africa]

1.Popularity of K-Food and Korean Culture in Africa

1. K-POP: According to a Spotify survey, K-POP listening time in Sub-Saharan Africa, including South Africa, increased by 93% in 2022, reaching 3 billion hours.
2. K-Drama: The K-drama The Glory ranked 3rd in the TV category in South Africa on Netflix.

2.Korean Food Exports:

1. 2019: $19.19 million (approx. 270 billion KRW)
2. 2020: $20.38 million (approx. 280 billion KRW)
3. 2021: $26.03 million (approx. 360 billion KRW)
4. 2022: $31.78 million (approx. 440 billion KRW)
5. Annual Growth Rate: 17.0%

3.Muslim Population in Africa

1. Approximately 45% of Africa’s 1.4 billion people are estimated to be Muslim.

4.Importance of Halal

1. Food Consumption Regulations: Muslims can only consume halal-certified foods according to Islamic principles. Pork, alcohol, and meat produced by non-halal slaughter methods are considered forbidden (haram).
2. Halal Market Size: The global halal market is estimated to be worth around $2 trillion, with Africa being a major consumption region.
3. Trust and Preference: Halal certification is a crucial element in building trust with local consumers and emphasizing adherence to religious standards.

[Approach to Enter the African Market]

• Securing Distribution Channels: Discovering Korean markets and Korea-friendly distribution channels.
• Utilizing E-commerce: Leveraging major platforms like Ubuy, Shoprite, and Pick n Pay.
• Example: CJ CheilJedang's Bibigo has already started selling in South Africa (Ubuy entry).

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[Kazakhstan and CIS Countries Expansion]
From January to August 2024, South Korea's exports of agricultural and fisheries products to Kazakhstan increased by 41.1% compared to the same period last year, reaching $33.1 million.

[Popular Korean Food Items in Kazakhstan]

1, Ramen

1. The most popular Korean agricultural product in Kazakhstan.
2. As of November 2022, ramen export sales totaled $4.89 million, a 30.1% increase from the previous year.
3. Annual Growth Rate over the Past 5 Years: 18.2%.

2.Sauces and Other Foods

1. In addition to ramen, various products such as sauces, rice crackers, candies, and beverages are gaining popularity and experiencing steady demand growth in Kazakhstan.

[Market Entry Strategies]

1. Online Platforms

1. Opening a dedicated Korean food section on Kazakhstan's largest online supermarket platform, ARBUZ.
2. Selling a variety of Korean agricultural products.

2. Offline Stores

1. Entering Kazakhstan with Korean convenience store franchise CU, offering a wide range of Korean foods such as ramen, seaweed, canned goods, and snacks to local consumers.

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[India Market]
While there are various food trends in India, the trend that aligns most with Daesang is the vegan trend.

[Vegan and Vegetarian Trends in India]

1.Vegetarian Population

- Approximately 40% of India’s population prefers a vegetarian diet.

- Religious Factors:

1. Hinduism (approximately 80% of the population) prohibits beef consumption.
2. Jainism emphasizes strict vegetarianism.

- Expansion of Vegan Trends

1. There is growing interest in health, environmental sustainability, and animal welfare, which is driving the demand for vegan products.
2. The global vegan food market grows by around 10% annually, and India shows a similar growth trend.

[Potential of Kimchi and Vegan Products]

1. Kimchi

1. Kimchi, a fermented food, is positioned as a healthy food due to its probiotic and low-calorie properties.
2. Its spicy flavor is well-suited to Indian consumer preferences, making it a promising product.

2. Vegan Kimchi: Overcoming the limitations of traditional kimchi with seafood ingredients, vegan-specific kimchi is gaining market potential.

3.Demand for Vegan Kimchi

1. The demand for vegan kimchi is increasing as it caters to both vegetarian and vegan consumers.

[Korean Food Companies’ Response Strategies]

1.Developing Localized Vegan Products

1. Daesang: Developing vegan kimchi and sauces alongside halal certification.
2. CJ CheilJedang: Adding vegan options to Bibigo kimchi to target a broader consumer base.

2. Expanding the Vegetarian-Based Product Line

1. Launching vegan products such as vegan ramen, tteokbokki, and rice crackers.
2. Example: Paldo's lunch box (Paldo Dosirak), which is popular among Indian vegetarians due to its absence of pork.

3. Integrating with Indian Traditional Food Culture

1. Expanding the consumer base by integrating kimchi-based sauces and gochujang into Indian cooking.

[Leveraging Vegan and Vegetarian Trends for Growth]

1.Health-Focused Marketing

1. Promoting the health benefits of fermented foods like kimchi for gut health and immunity.
2. Introducing vegan ramen, kimchi fried rice, and other easy-to-cook meals as alternatives to high-calorie foods.

2. Aligning with Global Trends

1. Indian consumers are sensitive to global trends, so campaigns highlighting the health benefits and sustainability of K-foods would be effective.

[India Market Entry Strategy]

1. Building Local Partnerships and Distribution Networks

• Nongshim: Partnering with Rama Vision Limited to establish a distribution network in India.

2. Utilizing E-commerce

• Major platforms: Amazon India, Flipkart, BigBasket.

3. Offline Distribution Channels

• Key retail channels: Reliance Fresh, Spar, Future Retail.

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[Expected Interview Question Structure]

The interview is primarily based on the self-introduction and resume (50%) and common questions (50%).

[Since the interview time is quite long, they ask everything.]

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[What is a Self-Introduction-Based Interview?]

This type of interview focuses on the experiences outlined in your resume and essay. It is a structured interview where follow-up questions are asked to assess the applicant’s abilities based on their experiences.

[Example Structured Questions for Past Experiences]

1. Step 1: "You mentioned A activity on your resume. What exactly was this activity?"
2. Step 2: "Which part of A activity was most memorable?"
3. Step 3: "What role did you play in that activity?"
4. Step 4: "Did you face any challenges in that role?"
5. Step 5: "How did you overcome those challenges?"

[How to Organize Your Experiences]

Structured interviews assess the authenticity of the experiences listed in your self-introduction or resume. It is essential to prepare answers for the why, how, and results of each experience:

• Why: Why did you choose this experience?
• How: How did you carry out this experience?
• Results: What did you learn from this experience?

[Key Points for Structured Interviews]

• Authenticity: Interviewers will verify the truthfulness of your described experiences, especially for team projects. Clearly articulate your role.
• Sincerity: Always answer truthfully, even if the experience is not perfect. Highlight personal growth and lessons learned.

[Example Questions]

• "Why were your first-year grades so low? What happened?"
• "Your grade in a specific course is low. Was the subject particularly difficult?"
• "Can you elaborate on your entrepreneurial experience?"
• "Among your various part-time jobs, which one stands out the most?"
• "Why did you take on so many part-time jobs?"

Note: Structured interview questions are specific to your personal experiences. Analyze your experiences and prepare for related questions on your own.

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[Self-Introduction Preparation]

The core of every interview is a self-introduction. Prepare a clear and concise 1-minute self-introduction:

[Example Template]‍

"Hello, I am Diego, and I am applying for the overseas sales position at [Company Name]. Since university, I have aimed to become a trade expert between Korea and Latin America. Over the past four years studying in Korea, I have focused on two key areas:

First, I worked to understand markets. I consistently participated in Korea-Latin America investment expos to learn how these two regions view each other. Additionally, I took courses focusing on market research and statistics, where I learned market analysis methodologies. Using this knowledge, I conducted market research for Korean manufacturing companies' Latin American expansion during activities such as [specific activity/internship].

Second, I worked to understand differences. The key barriers in Korea-Latin America trade are time differences and cultural disparities. Overcoming these requires recognizing and reconciling differences. During [specific activity/internship], I successfully coordinated between the two regions to achieve [specific outcome].

In the future, I aim to contribute to [Company Name] by bridging Korea and Latin America as a new hire who can effectively coordinate between the two regions."

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[Daesang Expected Interview Question List]

1. Can you briefly introduce yourself?
2. Why did you apply for the Food Business Division at Daesang?
3. Why do you want to work in the food industry rather than other industries?
4. What do you think is the most important factor when Korean companies do business in your home country?
5. What do you think are the points of caution when Korean companies do business in your home country?
6. What are your strengths and weaknesses? How can you leverage your strengths in this role?
7. Why did you come to Korea?
8. Why did you choose your major? (If the major is different) How would you connect your major with the role you're applying for? (If the major is similar) How do you plan to apply what you learned in your major to the role?
9. Do you have any favorite Korean food products?
10. Do you think there are any food products from your home country that could sell well in Korea?
11. Are there any Korean food products that you think would sell well in your home country?
12. What do you think sales is all about?
13. What is your strength in sales?
14. Are you familiar with any Daesang products other than kimchi?
15. What do you know about Daesang as a company?
16. Do you foresee any challenges as a foreigner working for a Korean company? How do you plan to overcome them?
17. What are your career goals?
18. Do you have any other life goals outside of your career?
19. What goals do you want to achieve while working for a Korean company?
20. Do you like kimchi?
21. Have you tried our Jongga kimchi?
22. How do you think our kimchi differs from other brands?
23. Have you seen our Cheongjungwon or Jongga kimchi in supermarkets like E-Mart or Homeplus?
24. What type of convenience stores or distribution channels do you usually buy from?
25. Have you tried any products from the Cheongjungwon brand? What is your favorite product from the Cheongjungwon brand?
26. Are there any weaknesses you’d like to address about yourself?
27. Have you seen O’Food or other Daesang products in your home country?
28. Who do you think will be selected from the group of interviewees and why?
29. How long do you plan to work in Korea?
30. What are your thoughts on working at an overseas subsidiary?
31. Do you have any ideas on how to effectively promote Daesang products in your home country?
32. Have you thought about any marketing content or strategies?
33. Have you seen any recent news related to Daesang?
34. Do you enjoy cooking?
35. Are you able to cook Korean food?
36. If you were assigned to a country other than your home country, how would you approach the role?
37. If you had to choose one Daesang product (other than kimchi) to sell in your home country, what would it be?
38. Have you thought about the sales strategy for Daesang products in your home country?
39. What do you think Daesang’s strengths are compared to its competitors?
40. Do you foresee any challenges in overseas sales?
41. If Daesang were to enter a new country, which distribution channel would you prefer? (Hypermarkets, online, convenience stores, etc.)
42. What do you think is the difference between B2B and B2C sales?
43. Why do you think Korean food is loved around the world?
44. What are your thoughts on general food trends? (In your home country or globally)
45. What marketing methods do you think would be attractive to the MZ generation in your home country?
46. What characteristics of the MZ generation do you observe in your home country?
47. What is the status of the food  industry in your home country?
48. If Daesang were to enter your home country, what products would be the most suitable, and how should the marketing be carried out?
49. What are the biggest food companies in your home country, and how are they conducting marketing?
50. What additional food categories do you think Daesang should consider when entering your home country?
51. How would you approach the food industry in your home country, considering local preferences and market conditions?
52. What strategies do you think would help Daesang succeed in entering new global markets?

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[Basic Questions List]

1. Please introduce yourself in one minute.
2. What motivated you to apply to this company?
3. Why did you choose to apply for this role?
4. What do you think is the most important competency for this position?
5. On your resume, you highlighted [specific competency] as your strength. What makes you think so?
6. What tasks do you think you will be responsible for in this role?
7. Why do you think this competency is important?
8. If you are assigned a task different from what you expected, how would you handle it?
9. Can you share an experience where you proactively worked to achieve a team goal?
10. Have you achieved results through teamwork? Please elaborate.
11. Compared to other candidates, what do you think your strengths are?
12. What goals do you want to achieve after joining the company?
13. Aside from career goals, what personal goals do you have in life?
14. What are your thoughts on overseas assignments?
15. (For candidates with work experience) What tasks did you primarily handle during [specific role or experience]?
16. Share a time you overcame a difficult situation or explain how you would overcome challenges in the future.

[Organizational Fit]

• How would you respond if someone passed their work onto you?
• What would you do if your manager gave you an unfair task?
• If your mistake caused someone else to take responsibility, how would you handle it?
• What role do you typically take in team activities (follower/leader)?
• What positive and negative feedback have you received in previous roles?
• How do your friends evaluate you?
• How do you approach new tasks?
• How do you usually solve problems?
• How do you relieve stress?
• What are your personality strengths and weaknesses?
• How do your friends or coworkers usually describe you?
• How do you resolve conflicts with Korean teammates or colleagues?
• If you are overwhelmed with multiple tasks, how do you prioritize?
• How would you describe the work atmosphere at your previous company?
• Why are you considering leaving your previous job?
• If a similar issue arises in this company, how would you address it?
• What would you do if you discovered unethical behavior in the company?
• What are your thoughts on overtime work?
• What is the most important factor for you when choosing a company?

[Korean Adaptability Questions]

• How long have you been in Korea?
• How did you learn Korean?
• How long do you plan to work in Korea?
• Why did you choose to study in Korea?
• Besides learning Korean, what challenges did you face in Korea, and how did you overcome them?
• Do you foresee any difficulties as a foreigner working in a Korean company?
• Why do you want to work in Korea?
• Can you share your most memorable experience during university?
• As a foreigner, what do you think is the most important attitude when living in Korea?
• (Personal question) Do you have a boyfriend/girlfriend in Korea? (Although potentially inappropriate, this question assesses long-term plans to stay in Korea.)

[School Life and Major Questions]

• What is your most memorable experience during university?
• Which class during university was the most helpful for this role?
• What are you currently studying at your Korean university?
  • (If unrelated) How can you connect your major to this position?
  • (If related) How will your major help in this role?
• Have you ever worked on team projects with Korean students?
• Did you face any difficulties working with Korean teammates?
• Why did you choose your major?

[Personality Strengths and Weaknesses]

• Can you tell us about your personality strengths and weaknesses?
  (Explain efforts to overcome weaknesses.)
• How do your friends describe you?
• What weaknesses do your friends usually point out about you?

[Experience-Based Questions]

1. Do you have any challenging experiences?
2. Can you share a time you failed? How did you overcome it?
3. Have you ever resolved a significant problem? If so, how?
4. What was the most difficult project or task you’ve undertaken?
5. How do you handle stress?
6. Share an experience where you felt you succeeded in life.
7. What has been your happiest experience so far?

[Team Project and Leadership]

1. Can you share a leadership experience?
2. (If many leadership roles) Describe an experience where you participated as a team member.
3. Do you see yourself as a leader or follower? Why?
4. Have you worked on team projects with Korean teammates? What role did you take?
5. Did you experience conflicts while working with Korean team members? How did you resolve them?
6. How do you handle conflicts with supervisors or colleagues?
7. What do you think is the most important factor in teamwork?

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