2025 롯데그룹 외국인 유학생 채용연계형 Winter Internship 모집 [대만/홍콩/마카오]

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Lotte Rental Interview Guidebook
This guidebook has been prepared based on the 2024 first-half recruitment for foreign students. Interview content may change depending on the situation, so please use it for reference only.

Lotte Interview Process

• Interviewers: 2 / Candidates: 1 (1:2 Interview)
• Interview Duration: Approximately 25–30 minutes
• Process: Gather in the waiting room → Explanation of interview schedule and procedures → Wait for your turn (it is not a 3-hour interview; progress is based on order)
• Some subsidiaries prohibit the use of tablets and laptops.
• Study materials should be printed out and brought along.

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[Lotte Rental - Taiwan/Hong Kong/Macau]

Lotte Rental does not aim to enter the Taiwan/Hong Kong/Macau markets directly. Instead, it focuses on enhancing car rental services for tourists from Taiwan, Hong Kong, and Macau visiting Korea. The goal is to boost the profitability of domestic mobility services by attracting foreign tourists.

Lotte Rental Website (Traditional Chinese Supported):
https://www.lotterentacar.net/hp/chn/reservation/index.do?LANG=chn

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[Why is Lotte Rental Hiring International Students?]

Upon reviewing Lotte Rental’s website, several issues become apparent. The current system appears to be a simple translation of the original, with images and content that fail to inspire confidence.

This indicates the need for localized content creation, UX/UI improvements reflecting cultural characteristics and customer needs, and marketing content planning.

Buddies, consider visiting the Lotte Rental website, identifying potential improvements, and proposing your ideas.

Key Skills Required:

• Localization expertise
• Content creation capabilities
• Market research skills
• Social media management and operation skills

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[Why Doesn’t Lotte Rental Hire Simplified Chinese Users?]

When companies plan to enter Chinese-speaking markets, they typically prioritize hiring Simplified Chinese users. However, Lotte Rental targets Traditional Chinese users for this recruitment, which is closely related to international driving license agreements.

Taiwan, Hong Kong, and Macau are members of the Geneva Convention (1949) or the Vienna Convention (1968). This means international driving permits (IDP) issued in these regions are recognized in Korea, allowing driving without additional procedures.

In contrast, mainland China is not a member of these conventions, rendering its domestic and international driving permits invalid in Korea.

This recruitment focuses on building services for tourists from Taiwan, Hong Kong, and Macau visiting Korea, rather than expanding into overseas markets. It reflects a strategy to provide tailored services to customers from these regions.

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[Lotte Rental’s Overseas Branches]

Lotte Rental currently operates overseas branches in Thailand and Vietnam, primarily catering to Korean travelers rather than local Thai or Vietnamese customers.

• Vietnam: 501 buses, 773 passenger cars
• Thailand: 301 buses, 1,079 passenger cars

(Note: This information is unrelated to the current recruitment and is provided for reference only.)

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[Why Does Lotte Rental Focus on Foreign Tourists?]

1. Increase in Foreign Arrivals Post-COVID-19
   The number of foreign arrivals has significantly increased post-pandemic. Korean culture and attractions like K-POP have drawn a growing number of tourists to Korea.
   • 2019: 17.8 million
   • 2020: 2.6 million
   • 2021: 1.04 million
   • 2022: 3.4 million
   • 2023: 11.5 million
2. Higher Per-Customer Revenue
   The average car rental revenue per transaction is 290,000 KRW for foreign customers, about 53% higher than the 190,000 KRW for domestic customers. This highlights the profitability of focusing on foreign customers.

Foreign Sales Performance:
Lotte Rental’s foreign revenue, while still modest, has shown stable growth from 2023 to 2024.

• Q1 2023: 3.1 billion KRW
• Q2 2023: 7.8 billion KRW
• Q3 2023: 6.1 billion KRW
• Q4 2023: 7.6 billion KRW
• Q1 2024: 3.4 billion KRW
• Q2 2024: 7.4 billion KRW

The reasons for focusing on foreign tourists are clear: increasing arrivals, higher per-customer revenue, and steady sales growth.

(Reference: Lotte Rental CEO IR Speech)

[Taiwan/Hong Kong/Macau Inbound Tourist Trends]

2023 Inbound Tourists to Korea

• Taiwan: ~960,000 visitors
• Hong Kong: ~370,000 visitors
• Macau: Data not disclosed

2024 First Half Inbound Tourists to Korea

• Taiwan: ~520,000 visitors
• Hong Kong: ~200,000 visitors
• Macau: Data not disclosed

[Airport Routes] (2023 Full Year)

Taiwanese Visitors (by Airport)

• Total Visitors: 960,607
• Incheon Airport: 548,980 (57.1%)
• Gimhae Airport: 197,688 (20.6%)
• Gimpo Airport: 70,765 (7.4%)
• Jeju Airport: 61,441 (6.4%)
• Other Airports: 71,581 (7.5%)

Hong Kong/Macau Visitors

No specific data available. Check Hong Kong Tourism Board and Macau Government Tourism Office for additional information.

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[What is a Self-Introduction-Based Interview?]

This type of interview focuses on the experiences outlined in your resume and essay. It is a structured interview where follow-up questions are asked to assess the applicant’s abilities based on their experiences.

[Example Structured Questions for Past Experiences]

1. Step 1: "You mentioned A activity on your resume. What exactly was this activity?"
2. Step 2: "Which part of A activity was most memorable?"
3. Step 3: "What role did you play in that activity?"
4. Step 4: "Did you face any challenges in that role?"
5. Step 5: "How did you overcome those challenges?"

[How to Organize Your Experiences]

Structured interviews assess the authenticity of the experiences listed in your self-introduction or resume. It is essential to prepare answers for the why, how, and results of each experience:

• Why: Why did you choose this experience?
• How: How did you carry out this experience?
• Results: What did you learn from this experience?

[Key Points for Structured Interviews]

• Authenticity: Interviewers will verify the truthfulness of your described experiences, especially for team projects. Clearly articulate your role.
• Sincerity: Always answer truthfully, even if the experience is not perfect. Highlight personal growth and lessons learned.

[Example Questions]

• "Why were your first-year grades so low? What happened?"
• "Your grade in a specific course is low. Was the subject particularly difficult?"
• "Can you elaborate on your entrepreneurial experience?"
• "Among your various part-time jobs, which one stands out the most?"
• "Why did you take on so many part-time jobs?"

Note: Structured interview questions are specific to your personal experiences. Analyze your experiences and prepare for related questions on your own.

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[Self-Introduction Preparation]

The core of every interview is a self-introduction. Prepare a clear and concise 1-minute self-introduction:

[Example Template]‍

"Hello, I am Diego, and I am applying for the overseas sales position at [Company Name]. Since university, I have aimed to become a trade expert between Korea and Latin America. Over the past four years studying in Korea, I have focused on two key areas:

First, I worked to understand markets. I consistently participated in Korea-Latin America investment expos to learn how these two regions view each other. Additionally, I took courses focusing on market research and statistics, where I learned market analysis methodologies. Using this knowledge, I conducted market research for Korean manufacturing companies' Latin American expansion during activities such as [specific activity/internship].

Second, I worked to understand differences. The key barriers in Korea-Latin America trade are time differences and cultural disparities. Overcoming these requires recognizing and reconciling differences. During [specific activity/internship], I successfully coordinated between the two regions to achieve [specific outcome].

In the future, I aim to contribute to [Company Name] by bridging Korea and Latin America as a new hire who can effectively coordinate between the two regions."

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[Expected Interview Questions for Lotte Rental]

1. What motivated you to apply for Lotte Rental?
2. What do you know about Lotte Rental as a company?
3. Have you ever used a rental car service in Korea?
4. Have you ever rented a car during your travels abroad?
5. If yes, which platform did you use most frequently, and why did you choose it?
6. Were there any inconveniences you faced during the rental process?
7. Have you visited the Lotte Rental website? What are your impressions? Are there any aspects that could be improved?
8. The Lotte Rental website provides a content section with information about traveling in Korea. Are there any additional types of content you think should be included?
9. If you join Lotte Rental, what kind of content would you like to create, and why?
10. Do you have experience in translation or interpretation?
11. What do you think is the most important skill for creating localized content?
12. Have you ever identified and resolved a problem in your work experience?
13. Can you share an example of a conflict you had with a team member and how you resolved it?
14. When faced with multiple tasks, how do you prioritize your work? (For example, if your manager and senior colleague assign tasks simultaneously, which would you address first?)
15. What are your strengths and weaknesses?
16. Have you worked with Korean team members before? If so, could you explain your experience?
17. Can you share an example of an unexpected problem you encountered and how you resolved it?
18. How do you manage stress effectively?
19. Have you ever worked on creating content or running marketing campaigns tailored to a local market? What project was it, and what was the outcome?
20. What is the most memorable travel destination you’ve visited in Korea, and why?
21. If you were to recommend a travel destination in Korea to a friend, which place would you choose and why?
22. What do you think are the most popular destinations in Korea for visitors from Taiwan, Hong Kong, and Macau?
23. As a foreigner, have you faced any difficulties while traveling in Korea? How would you suggest improving these issues?
24. What seasonal attractions in Korea would you recommend? (For example, spring, summer, etc.)
25. How would you compare traveling using public transportation versus renting a car in terms of advantages and disadvantages?
26. What is your favorite Korean festival or event, and why?
27. How would you design a travel course in Korea combining Korean cuisine and tourism for visitors from Taiwan, Hong Kong, and Macau?
28. What challenges do you foresee when using overseas car rental platforms?
29. If Lotte Rental were to launch a promotion targeting customers from Buddy countries, how would you plan or implement it, and through which channels?
30. Who do you think are Lotte Rental’s main customer groups?
31. What kind of content do you think would be effective in promoting Lotte Rental to its target customers?
32. What do you think are the main reasons why visitors from Buddy countries come to Korea?
33. Why do you think visitors from Buddy countries choose to rent cars in Korea?
34. Do visitors from Buddy countries generally prefer independent travel or package tours?
35. How is Korea’s rental car service different from those in Buddy countries?
36. Which travel destinations in Korea do you think are the most popular among tourists?
37. What improvements do you think could be made to promote rental car usage in Korea?
38. What are the key factors customers consider when choosing a car rental service?
39. How do you think travel trends among tourists from Buddy countries have changed recently?
40. What are the most influential social media or community platforms in Buddy countries? How would you use them to promote Lotte Rental?
41. How have marketing, MZ trends, consumer behaviors, and travel trends in Buddy countries evolved recently?
42. What do you think sets you apart from other candidates, and how could your strengths contribute to Lotte Rental’s success?
43. Can you recommend lesser-known but interesting destinations in Korea to visitors from Taiwan, Hong Kong, and Macau?
44. What unique cultural experiences or activities in Korea do you think foreign tourists should try?
45. As a foreign tourist, what services or aspects of your travel experience in Korea did you find inconvenient? What ideas do you have for improvement?

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[Basic Questions List]

1. Please introduce yourself in one minute.
2. What motivated you to apply to this company?
3. Why did you choose to apply for this role?
4. What do you think is the most important competency for this position?
5. On your resume, you highlighted [specific competency] as your strength. What makes you think so?
6. What tasks do you think you will be responsible for in this role?
7. Why do you think this competency is important?
8. If you are assigned a task different from what you expected, how would you handle it?
9. Can you share an experience where you proactively worked to achieve a team goal?
10. Have you achieved results through teamwork? Please elaborate.
11. Compared to other candidates, what do you think your strengths are?
12. What goals do you want to achieve after joining the company?
13. Aside from career goals, what personal goals do you have in life?
14. What are your thoughts on overseas assignments?
15. (For candidates with work experience) What tasks did you primarily handle during [specific role or experience]?
16. Share a time you overcame a difficult situation or explain how you would overcome challenges in the future.

[Organizational Fit]

• How would you respond if someone passed their work onto you?
• What would you do if your manager gave you an unfair task?
• If your mistake caused someone else to take responsibility, how would you handle it?
• What role do you typically take in team activities (follower/leader)?
• What positive and negative feedback have you received in previous roles?
• How do your friends evaluate you?
• How do you approach new tasks?
• How do you usually solve problems?
• How do you relieve stress?
• What are your personality strengths and weaknesses?
• How do your friends or coworkers usually describe you?
• How do you resolve conflicts with Korean teammates or colleagues?
• If you are overwhelmed with multiple tasks, how do you prioritize?
• How would you describe the work atmosphere at your previous company?
• Why are you considering leaving your previous job?
• If a similar issue arises in this company, how would you address it?
• What would you do if you discovered unethical behavior in the company?
• What are your thoughts on overtime work?
• What is the most important factor for you when choosing a company?

[Korean Adaptability Questions]

• How long have you been in Korea?
• How did you learn Korean?
• How long do you plan to work in Korea?
• Why did you choose to study in Korea?
• Besides learning Korean, what challenges did you face in Korea, and how did you overcome them?
• Do you foresee any difficulties as a foreigner working in a Korean company?
• Why do you want to work in Korea?
• Can you share your most memorable experience during university?
• As a foreigner, what do you think is the most important attitude when living in Korea?
• (Personal question) Do you have a boyfriend/girlfriend in Korea? (Although potentially inappropriate, this question assesses long-term plans to stay in Korea.)

[School Life and Major Questions]

• What is your most memorable experience during university?
• Which class during university was the most helpful for this role?
• What are you currently studying at your Korean university?
  • (If unrelated) How can you connect your major to this position?
  • (If related) How will your major help in this role?
• Have you ever worked on team projects with Korean students?
• Did you face any difficulties working with Korean teammates?
• Why did you choose your major?

[Personality Strengths and Weaknesses]

• Can you tell us about your personality strengths and weaknesses?
  (Explain efforts to overcome weaknesses.)
• How do your friends describe you?
• What weaknesses do your friends usually point out about you?

[Experience-Based Questions]

1. Do you have any challenging experiences?
2. Can you share a time you failed? How did you overcome it?
3. Have you ever resolved a significant problem? If so, how?
4. What was the most difficult project or task you’ve undertaken?
5. How do you handle stress?
6. Share an experience where you felt you succeeded in life.
7. What has been your happiest experience so far?

[Team Project and Leadership]

1. Can you share a leadership experience?
2. (If many leadership roles) Describe an experience where you participated as a team member.
3. Do you see yourself as a leader or follower? Why?
4. Have you worked on team projects with Korean teammates? What role did you take?
5. Did you experience conflicts while working with Korean team members? How did you resolve them?
6. How do you handle conflicts with supervisors or colleagues?
7. What do you think is the most important factor in teamwork?

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