2025 롯데그룹 외국인 유학생 채용연계형 Winter Internship 모집 [베트남]

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[Lotte  Interview Guidebook]
This guidebook has been prepared based on the 2024 first-half recruitment for foreign students. Interview content may change depending on the situation, so please use it for reference only.

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[Lotte Interview Process]

• Interviewers: 2 / Candidates: 1 (1:2 Interview)
• Interview Duration: Approximately 25–30 minutes
• Process: Gather in the waiting room → Explanation of interview schedule and procedures → Wait for your turn (it is not a 3-hour interview; progress is based on order)
• Some subsidiaries prohibit the use of tablets and laptops.
• Study materials should be printed out and brought along.

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[Lotte Department Store - Vietnam]
Lotte Department Store operates branches in Indonesia and Vietnam. In Hanoi, the branches include Lotte Center Hanoi and Lotte Mall Westlake Hanoi, while in Ho Chi Minh City, there is Diamond Plaza. Among these, the most important is Lotte Mall Westlake Hanoi. Officially opened on September 22, 2023, this complex shopping mall is a massive commercial complex directly developed and managed by the Lotte Group.

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[Lotte Mall Westlake Hanoi]

• Officially opened on September 22, 2023.
• Reached cumulative sales of 100 billion KRW within 4 months of its opening.
• Surpassed 200 billion KRW in cumulative sales as of July 2024, just 5 months later.
• Welcomed approximately 5 million visitors within 4 months of its opening.
• As of July 2024, the cumulative number of visitors reached 8 million.

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[Current Status of Lotte Mall Westlake Hanoi]
Lotte Mall Westlake Hanoi targets MZ generation customers and aims to differentiate itself through marketing that incorporates K-pop and K-brands, unique stores introduced for the first time locally, and artistic spatial designs.

Additionally, the mall is establishing itself as a new landmark in Hanoi by enhancing communication through premium customer programs and services.

A key aspect is the diversification of its customer base, targeting young consumers, family shoppers, and high-income customers. Accordingly, marketing and sales strategies tailored to these three customer groups are necessary.

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[Marketing and Sales Strategies by Customer Group]

• Young Consumers: Provide a global travel concept space where they can experience various cultures and trends, including Korean culture.
• Family Shoppers: Offer interactive spaces for families and experiences that allow them to enjoy Korean culture without traveling abroad.
• High-Income Customers: Deliver luxury brands that are hard to find in Vietnam and premium services to maximize customer satisfaction.

(This content is not officially released by the news or Lotte but is based on Buddies' observations of the floor compositions. It is not official terminology.)

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[Features of Lotte Mall Westlake Hanoi]
Lotte Mall Westlake Hanoi sets unique themes for each floor, giving visitors the impression of traveling to different destinations.

• 1st Floor: Influencer Avenue featuring premium brands.
• 2nd Floor: Playground theme reflecting the preferences of young customers.
• 3rd Floor: Family Wonderland with themes around lifestyle and sports, catering to families.
• 4th Floor: Creative Park for cultural experiences.
• 5th Floor: Kids Fantasia, a dedicated space for children.

Floor-specific brand information for Lotte Hanoi: Lotte Mall Westlake Hanoi Official Website

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[Lotte Westlake Hanoi - Customer Targeting and Strategy]

1. Targeting the MZ Generation

Lotte Westlake Hanoi focuses on attracting young customers in Hanoi through specialized stores and customized marketing strategies to stimulate their purchasing desires.

• Specialized Store Experience: Among the 233 brands in the mall, approximately 40% (85 stores) are introduced in Vietnam for the first time.
• Utilizing K-Content: Iconic K-brands such as ‘Acme de Lavie’ and ‘Lock&Lock’ are featured, with K-pop idols as brand ambassadors.
• Social Media Communication: Active interaction with customers via Instagram and Facebook.
  • Instagram
  • Facebook

Example: The naturalist beauty brand ‘Lush’ opened its first offline store in Hanoi, climbing into the top three in sales. Previously, local customers could only purchase Lush products through overseas direct purchases, but the store has received an overwhelmingly positive response.

2. Experiences for Family Shoppers

• Lotte World Aquarium: The largest aquarium in Hanoi, providing a family-friendly experience.
• Kids' Career Experience Theme Park ‘KidZania’: A popular space offering children unique educational and entertainment experiences.
• Lotte Cinema: A space for families to enjoy the latest films together.

3. Premium Services for High-Income Customers

• ‘Avenuel’ Premium Customer Program: Designed to build loyalty among high-end customers.
  • Benefits include access to exclusive lounges, free parking, brand discounts, and more.
• Luxury Beauty and Global Sports Flagship Stores: Featuring prestigious brands that are hard to find in Vietnam, offering a differentiated shopping experience.

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[Lotte Department Store Case Study: Korea and Vietnam Comparison]

Lotte Department Store Sogodong (Korea)

Lotte Department Store seems to favor a strategy of replicating the Korean department store model abroad rather than focusing on localization. This approach combines the unique characteristics of Lotte's Korean stores and applies them to the Vietnamese market.
(Note: Avoid mentioning this point during interviews.)

1. New Brand Discovery Strategy

Lotte Department Store often focuses on discovering trendy and emerging brands to differentiate itself from competitors.

• Example: Attracting popular emerging Korean brands such as ‘Matin Kim’ and ‘Andersson Bell’, appealing to younger consumers.

2. Lotte Department Store Jamsil Branch: Targeting MZ Generation

The Jamsil branch employs two main strategies targeting MZ consumers.

1. Pop-up Strategy:

1. Collaborating with popular content to plan pop-up stores.
2. Unlike The Hyundai, which focuses on smaller brands, Lotte uses large-scale IPs.
3. Examples: Iconic IPs like Pokemon and Rubber Duck are actively leveraged.

2. Gourmet Strategy:

1. Hosting pop-up stores of famous restaurants from across the country, offering customers a unique culinary experience.
2. This nationwide gourmet pop-up strategy overcomes regional limitations and maximizes customer engagement.

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[Why Does Lotte Department Store Hire International Students?]

The reason Lotte Department Store hires international students is to manage its Vietnam operations more strategically. Lotte Department Store already possesses extensive know-how in operating department stores domestically, and this experience has enabled the rapid growth of its Hanoi branch.

The key moving forward is to identify and understand the detailed needs of Vietnamese customers and the market and to swiftly apply these insights to the operation and marketing of the department store. Notably, Lotte Department Store Hanoi aims to position itself not merely as a place to sell products but as a “department store that sells experiences.”

[Expected Differentiation Strategies for Lotte Department Store]

• Brands and Pop-ups:
  Actively sourcing brands and pop-up stores that have not been seen in the Vietnamese market, providing customers with fresh shopping experiences.
• Discovering Local Eateries:
  One of Lotte’s distinguishing features is bringing regional eateries into the department store. This strategy could also be applied in Vietnam by identifying hidden gems or viral restaurants that are not yet in Hanoi and introducing them to the mall.
• Finding Untapped Brands:
  Researching and proposing brands that have demand in Vietnam but have not yet entered the market to create unique customer experiences.

[The Role of International Students]

• Discovering Hidden Experiences in Vietnam:
  Proposing unique local eateries or trending spots in Hanoi that are otherwise difficult to find.
• Introducing Korean Experiences:
  Utilizing K-brands and K-content to provide Vietnamese customers with refreshing and innovative experiences.

[Key Competencies]

1. Understanding Local Culture:
   Leveraging a deep understanding of the Vietnamese market and customers to identify their needs and strategically address them.
2. Trend Discovery and Proposal:
   Uncovering hidden gems such as local eateries, brands, or viral content in Vietnam and suggesting them to create new customer experiences.
3. Communication Skills:
   Effectively communicating with various departments in Vietnam and delivering the collected insights to the relevant departments at Lotte's headquarters.

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[Expected Interview Question Structure]

Lotte interviews are primarily composed of:

• 60% Resume-based Questions: Focused on the content and experiences detailed in the applicant's resume.
• 40% Common Questions: Standardized questions asked to all candidates to assess general capabilities and perspectives.

[*Note: In the Lotte internship interview earlier this year, there were no English questions.]

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[What is a Self-Introduction-Based Interview?]

This type of interview focuses on the experiences outlined in your resume and essay. It is a structured interview where follow-up questions are asked to assess the applicant’s abilities based on their experiences.

[Example Structured Questions for Past Experiences]

1. Step 1: "You mentioned A activity on your resume. What exactly was this activity?"
2. Step 2: "Which part of A activity was most memorable?"
3. Step 3: "What role did you play in that activity?"
4. Step 4: "Did you face any challenges in that role?"
5. Step 5: "How did you overcome those challenges?"

[How to Organize Your Experiences]

Structured interviews assess the authenticity of the experiences listed in your self-introduction or resume. It is essential to prepare answers for the why, how, and results of each experience:

• Why: Why did you choose this experience?
• How: How did you carry out this experience?
• Results: What did you learn from this experience?

[Key Points for Structured Interviews]

• Authenticity: Interviewers will verify the truthfulness of your described experiences, especially for team projects. Clearly articulate your role.
• Sincerity: Always answer truthfully, even if the experience is not perfect. Highlight personal growth and lessons learned.

[Example Questions]

• "Why were your first-year grades so low? What happened?"
• "Your grade in a specific course is low. Was the subject particularly difficult?"
• "Can you elaborate on your entrepreneurial experience?"
• "Among your various part-time jobs, which one stands out the most?"
• "Why did you take on so many part-time jobs?"

Note: Structured interview questions are specific to your personal experiences. Analyze your experiences and prepare for related questions on your own.

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[Self-Introduction Preparation]

The core of every interview is a self-introduction. Prepare a clear and concise 1-minute self-introduction:

[Example Template]‍

"Hello, I am Diego, and I am applying for the overseas sales position at [Company Name]. Since university, I have aimed to become a trade expert between Korea and Latin America. Over the past four years studying in Korea, I have focused on two key areas:

First, I worked to understand markets. I consistently participated in Korea-Latin America investment expos to learn how these two regions view each other. Additionally, I took courses focusing on market research and statistics, where I learned market analysis methodologies. Using this knowledge, I conducted market research for Korean manufacturing companies' Latin American expansion during activities such as [specific activity/internship].

Second, I worked to understand differences. The key barriers in Korea-Latin America trade are time differences and cultural disparities. Overcoming these requires recognizing and reconciling differences. During [specific activity/internship], I successfully coordinated between the two regions to achieve [specific outcome].

In the future, I aim to contribute to [Company Name] by bridging Korea and Latin America as a new hire who can effectively coordinate between the two regions."

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[Lotte Department Store - Vietnam Interview Questions]

1. Why did you choose Lotte Department Store among the many subsidiaries of Lotte?
2. If you join Lotte Department Store as a sales manager, what kind of tasks do you think you will handle?
3. What do you think is the part of the sales management job at Lotte Department Store where you can perform best?
4. Compared to other candidates, what is your unique strength?
5. What do you know about Vietnamese culture or consumer trends?
6. What characteristics do you think Vietnamese MZ generation consumers have?
7. Can you suggest ways to improve sales during the off-season (weekdays)?
8. Can you recommend a popular restaurant or brand in Vietnam?
9. What Korean-style services or cultural elements do you think are preferred by Vietnamese travelers?
10. What do you think is Lotte Mall Westlake Hanoi's competitive edge?
11. Which department stores compete with Lotte Department Store in Vietnam?
12. Do you know of any special projects or events currently being conducted by Lotte Department Store in Vietnam?
13. Have you visited Lotte Department Store Vietnam’s social media accounts? What are its strengths and points for improvement?
14. Have you watched influencer videos about Lotte Department Store on TikTok or other social media platforms? If so, please share your impressions and suggest improvements.
15. When purchasing a product from a new brand, what concerns or considerations do you typically have?
16. Among products sold in Korea or globally, which product categories do you think Vietnamese consumers prefer?
17. Which category—fashion, beauty, or home appliances—do you think has the most growth potential in Vietnam?
18. Can you share an experience of resolving a conflict with a team member?
19. When you have many tasks to handle, what criteria do you use to prioritize them? (For example, if both your team leader and senior colleague assign you tasks simultaneously, which would you prioritize?)
20. Have you ever encountered an unexpected problem? If so, how did you solve it?
21. When given a task you don’t want to do, how do you usually respond?
22. What methods do you use to relieve or manage stress?
23. Have you collaborated with a Korean team before? If so, please describe your experience.
24. As a foreigner, have you ever visited a Lotte Department Store in Korea? If so, what categories did you shop for?
25. What are your thoughts on being assigned to the Vietnam branch for overseas duty?
26. If you were to design a loyalty program (membership) to increase customer loyalty in Vietnam, what benefits and methods would you implement?
27. What strategies do you think are necessary to encourage Vietnamese consumers to make repeat purchases at Lotte Department Store? (By customer category)
28. If you were to collaborate with a Korean brand to run a pop-up store in Vietnam, which brand would you choose and why?
29. If you were to add new services or facilities to further localize Lotte Department Store in Vietnam, what ideas would you propose?
30. What differentiated experiences do you think Lotte Department Store can provide to Vietnamese customers?
31. What is the perception of "luxury" among Vietnamese consumers, and how can Lotte Department Store leverage this?
32. Can you propose a marketing strategy that utilizes Vietnam’s festivals or holidays (e.g., Tet)?

[Basic Questions List]

1. Please introduce yourself in one minute.
2. What motivated you to apply to this company?
3. Why did you choose to apply for this role?
4. What do you think is the most important competency for this position?
5. On your resume, you highlighted [specific competency] as your strength. What makes you think so?
6. What tasks do you think you will be responsible for in this role?
7. Why do you think this competency is important?
8. If you are assigned a task different from what you expected, how would you handle it?
9. Can you share an experience where you proactively worked to achieve a team goal?
10. Have you achieved results through teamwork? Please elaborate.
11. Compared to other candidates, what do you think your strengths are?
12. What goals do you want to achieve after joining the company?
13. Aside from career goals, what personal goals do you have in life?
14. What are your thoughts on overseas assignments?
15. (For candidates with work experience) What tasks did you primarily handle during [specific role or experience]?
16. Share a time you overcame a difficult situation or explain how you would overcome challenges in the future.

[Organizational Fit]

• How would you respond if someone passed their work onto you?
• What would you do if your manager gave you an unfair task?
• If your mistake caused someone else to take responsibility, how would you handle it?
• What role do you typically take in team activities (follower/leader)?
• What positive and negative feedback have you received in previous roles?
• How do your friends evaluate you?
• How do you approach new tasks?
• How do you usually solve problems?
• How do you relieve stress?
• What are your personality strengths and weaknesses?
• How do your friends or coworkers usually describe you?
• How do you resolve conflicts with Korean teammates or colleagues?
• If you are overwhelmed with multiple tasks, how do you prioritize?
• How would you describe the work atmosphere at your previous company?
• Why are you considering leaving your previous job?
• If a similar issue arises in this company, how would you address it?
• What would you do if you discovered unethical behavior in the company?
• What are your thoughts on overtime work?
• What is the most important factor for you when choosing a company?

[Korean Adaptability Questions]

• How long have you been in Korea?
• How did you learn Korean?
• How long do you plan to work in Korea?
• Why did you choose to study in Korea?
• Besides learning Korean, what challenges did you face in Korea, and how did you overcome them?
• Do you foresee any difficulties as a foreigner working in a Korean company?
• Why do you want to work in Korea?
• Can you share your most memorable experience during university?
• As a foreigner, what do you think is the most important attitude when living in Korea?
• (Personal question) Do you have a boyfriend/girlfriend in Korea? (Although potentially inappropriate, this question assesses long-term plans to stay in Korea.)

[School Life and Major Questions]

• What is your most memorable experience during university?
• Which class during university was the most helpful for this role?
• What are you currently studying at your Korean university?
  • (If unrelated) How can you connect your major to this position?
  • (If related) How will your major help in this role?
• Have you ever worked on team projects with Korean students?
• Did you face any difficulties working with Korean teammates?
• Why did you choose your major?

[Personality Strengths and Weaknesses]

• Can you tell us about your personality strengths and weaknesses?
  (Explain efforts to overcome weaknesses.)
• How do your friends describe you?
• What weaknesses do your friends usually point out about you?

[Experience-Based Questions]

1. Do you have any challenging experiences?
2. Can you share a time you failed? How did you overcome it?
3. Have you ever resolved a significant problem? If so, how?
4. What was the most difficult project or task you’ve undertaken?
5. How do you handle stress?
6. Share an experience where you felt you succeeded in life.
7. What has been your happiest experience so far?

[Team Project and Leadership]

1. Can you share a leadership experience?
2. (If many leadership roles) Describe an experience where you participated as a team member.
3. Do you see yourself as a leader or follower? Why?
4. Have you worked on team projects with Korean teammates? What role did you take?
5. Did you experience conflicts while working with Korean team members? How did you resolve them?
6. How do you handle conflicts with supervisors or colleagues?
7. What do you think is the most important factor in teamwork?

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