2022 하반기 외국인 유학생 공개 채용

Please describe the following in relation to the position you are applying for:

1. The reason you are applying for this position
2. The challenges you anticipate in performing this role
3. Your strengths that will help you overcome these challenges (based on related experiences)
4. Your vision and goals for your career in this field

[My goal is to become a specialized beauty marketer in the Chinese market through the knowledge and skills I've gained from my marketing experience.]

When I came to Korea for my studies, I encountered a lot of cosmetics, which sparked my interest in the beauty industry. During university, I worked as an on-site interpreter at a K-Beauty expo, where I found great interest and satisfaction in communicating with consumers. To learn marketing more systematically, I took on marketing roles at a cosmetics e-commerce company after graduating from university.

My work focused on three main areas: developing comprehensive brand marketing strategies, planning and managing online platform advertisements, and conducting influencer marketing. For various brands with different scales and recognition levels, I researched target markets, trends, and customers to develop marketing strategies aligned with the four stages of the consumer journey: awareness, consideration, purchase, and repurchase. This process greatly enhanced my strategic planning and market research skills.

Additionally, by planning and managing online advertisements using platforms like Google and Amazon, I honed my data analysis and decision-making skills to improve ad efficiency and maximize sales. Most importantly, I found the work enjoyable and felt it suited my aptitude.

One challenge in performing marketing roles is the lack of inter-departmental communication, which can hinder smooth operations. In my actual work experience, I frequently coordinated and reviewed with the procurement and SCM teams when planning brand promotions to ensure proper preparation in terms of pricing and inventory. Leveraging the skills I have developed in my marketing practice, my goal is to be recognized as a specialized marketer in the Chinese market at Amorepacific.

Please describe your criteria for choosing a company and why Amorepacific fits those criteria.

[Amorepacific's principle of creating newness through constant efforts in line with changing times]

When applying for a company, I first consider whether its industry aligns with my interests. I then think about whether I can effectively utilize my skills and knowledge in the company's target market and future direction. Finally, I consider how sensitively the company responds to and prepares for changes in the times.

I have a strong interest in the cosmetics field. This sustained passion and curiosity for my field of interest would allow me to work joyfully and achieve good results at Amorepacific. Moreover, since Amorepacific's main market is China, I believe my capabilities can be significantly utilized and my personal value maximized. The company's principle of creating new values through constant attempts and challenges in line with changing times matches my personal principles. I aim to achieve both personal growth and the company's growth at Amorepacific.

Amorepacific Group has a special mission of 'making people and the world beautiful.' Please describe how you would realize this mission in your job role if you were to join the company.

[Delivering 'clean beauty,' where nature and people coexist, to Chinese consumers through customer experiences]

In 2022, the global beauty trend is clean beauty, which pursues eco-friendly and naturally derived ingredients from raw materials to processes. However, merely promoting the eco-friendly concept may not be well-received by consumers. I want to localize the 'Love the Earth' campaign, which Chinese consumers can empathize with and practice themselves, focusing on customer experiences. Using China's ecological conservation areas as the campaign backdrop, I aim to resonate with Chinese consumers.

When consumers post authenticated photos of recycling the product containers on SNS after purchase and use, they receive points or products from the brand mall. This not only motivates consumers to participate in the campaign but also accumulates voluntary product reviews on SNS, creating promotional effects for the brand and products. I want to link the somewhat unfamiliar relationship between the environment and the cosmetics industry and convey it to consumers through direct experiences.

Describe a situation where you resolved conflicts among team members while carrying out a task (Provide specific circumstances, relationships, and resolution methods).

[Finding solutions through communication while thinking from others' perspectives]

While working at my current company, a brand invested in advertising operations through us. As the brand was still relatively unknown overseas, relying solely on internal ads on Amazon did not bring significant sales changes. To improve advertising efficiency, we decided through internal marketing reviews to combine external advertisements and product promotions. However, due to the synergy of the promotion exploding within a short period, inventory ran out quickly, unlike before. Due to the inventory shortage, the promotion had to be halted. As a marketing team member, I first explained the situation to the SCM team, apologized for not sharing in advance before the promotion, and adjusted the promotion period to match the restocking time. Achieving common goals requires appropriate communication between departments and always considering issues from others' perspectives.

Describe an experience where you set a goal autonomously and completed it to the end.

[Efforts to become a beauty marketer]

I have consistently engaged in self-directed learning due to my strong interest in marketing. To understand beauty market trends, I started regularly reading articles in Vogue since my university days. After graduating, I self-studied online courses on SNS marketing, learning how to create content suitable for each platform. As a result, I obtained an SNS marketing certificate within a month. After joining the company, I aimed to improve my translation skills needed for business, so I studied independently for international translation exams, learning professional terminology and expressions related to work, and obtained a Korean-Chinese translation certificate. My company offers various educational programs, and I applied for a related lecture program to gain knowledge in digital marketing. For the past six months since joining, I have consistently listened to lectures during my commute. These efforts have helped me adapt and grow quickly in my work.

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