1. Reason for Applying to Samsung Electronics and Career Aspirations

[Growing into a Global Market Expert with a Customer-Centric Approach]

Samsung Electronics continuously researches the lives of global customers and develops customer-friendly technologies and designs to build sustainable, customer-centered competitiveness. With a deep interest in diverse cultures and people, I majored in Korean Studies and International Studies to develop a global mindset that respects cultural differences and fosters synergy. Through this, I learned how to understand and harmonize different cultures, and I aim to contribute to strengthening Samsung’s customer-centric strategy in global markets. In particular, by developing a deep understanding of local markets, I intend to establish tailored strategies that meet customer demands and contribute to Samsung’s global expansion.

[Adding New Perspectives and Value at Samsung Electronics]

Through my experience as an OO intern and working in my university’s administrative office, I learned how to respect diverse perspectives and resolve issues through collaboration. If given the opportunity to work at Samsung Electronics, I will leverage my cultural understanding and communication skills to enhance cooperation between headquarters and overseas branches, ensuring that local market demands are reflected in business strategies. By incorporating my understanding of people and culture, I will propose innovative sales strategies tailored to local customer needs, helping Samsung achieve greater success in the global market.

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2. Personal Growth and Influential Events or Individuals (Within 1,500 characters)

[Experiencing the Power of Cooperation Amid Cultural Differences]

This section describes a personal experience where I directly realized the value of culture and collaboration.

[Efforts to Understand Differences – Language and Cultural Barriers]

After experiencing the importance of culture and collaboration, I decided to study abroad in Korea to deepen my understanding. This section details what I learned and gained from this experience.

[Opportunities within Differences – Interest in Global Sales]

Experiencing diverse cultures and languages, I became particularly interested in global sales, a field where people from different backgrounds can grow together. To build expertise, I majored in A, focusing on global markets and data, while striving to develop market research skills, a core competency in connecting Korean and international markets.

To further enhance my understanding, I conducted a study titled "Thesis Title" at my university, analyzing both the Korean and global markets to identify business opportunities. Additionally, through my OO global sales internship, I gained practical experience in identifying opportunities across different cultural and business environments, working towards my goal of becoming a global sales professional who connects diverse markets through business.

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3. A Significant Recent Social Issue and Your Perspective (Within 1,000 characters)

[EU's 'Right to Repair' Directive: A Challenge and an Opportunity]

The European Union recently adopted the "Right to Repair" directive to reduce waste and promote a sustainable economy. By mandating manufacturers to provide consumers with reasonably priced repair services and spare parts, consumer behavior is expected to shift from replacing products to repairing them. While this change is positive for environmental protection and resource conservation, it could impact profitability for manufacturers.

I believe this shift presents both challenges and opportunities for global companies like Samsung Electronics. As a leader in the digital appliance sector with cutting-edge technology, Samsung can leverage this trend to enhance customer satisfaction and establish a sustainable market presence in Europe. Instead of merely complying with legal requirements, Samsung can create differentiated customer experiences to expand its market presence.

[Creating New Value through Predictive AI Maintenance]

I believe Samsung can gain a competitive edge by introducing AI-powered predictive maintenance services. For instance, a service like Samsung Care AI could allow consumers to monitor their home appliances in real time, enabling preemptive maintenance before issues arise. This would minimize customer inconvenience, ensure easy access to genuine repair parts, and ultimately enhance both customer satisfaction and profitability.

Furthermore, I envision A/S service centers evolving into key brand experience hubs, rather than merely being repair facilities. In Korea, A/S centers already serve as significant customer touchpoints, offering refined designs and premium service experiences. Applying this strategy to the European market could help Samsung reinforce its brand identity and foster stronger customer loyalty through differentiated repair service experiences.

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4. Specialized Knowledge and Experience Related to the Applied Position

[Opportunities within Differences – Interest in Global Sales]

Through my exposure to diverse cultures and languages, I became interested in global sales, a field that thrives on cross-cultural understanding and collaboration. To prepare for this career, I majored in A, focusing on global markets and data, while honing market research skills, a critical capability for linking the Korean and international markets.

To deepen my expertise, I conducted a study titled "Thesis Title", where I analyzed both the Korean and global markets to identify emerging business opportunities. Additionally, I gained practical experience in identifying and capitalizing on market opportunities through my OO global sales internship.

[Understanding the Role of Global Sales]

Global sales involve analyzing customer and market needs to identify optimal solutions and develop sales strategies that maximize revenue. Success in this role requires strong data-driven analysis and insight generation skills. Aspiring to become a global sales professional, I pursued a major in OO, where I learned how to identify opportunities within diverse markets. Additionally, through my OO company’s global sales internship, I have continuously worked to enhance my practical sales capabilities.

[Understanding Consumers and Markets]

During my OO internship, I learned how to analyze and contextualize Korean and global market data. Through data analysis and surveys, I identified common needs between Korean and European consumers, helping to define and uncover potential new customer segments.

Based on these findings, I devised a strategy to expand Samsung’s presence in the untapped European market while simultaneously reducing costs and streamlining target customer segmentation to minimize development overhead.

[Learning Industry Trends and Extracting Business Insights]

During my OO internship, I focused on analyzing trends, growth projections, and key consumer preferences in the European A market. Additionally, I conducted competitive analysis on major players within the B product sector of the A industry, identifying their strengths and weaknesses to formulate strategies to enhance my company's competitive position in Europe.

Through this process, I gained insights into [summary of A industry trends and consumer characteristics] and, based on my findings, proposed [deliverable from the internship project].

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