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Lotte Mart Interview Guide

Hello, Buddy Members!Congratulations on passing the document screening at Lotte Mart! In this guide, we will analyze why Lotte Mart is recruiting Indonesian and Vietnamese students.

Lotte Mart's Southeast Asia Market Entry Strategy

Recently, Lotte Mart has been experimenting with its Southeast Asian market entry strategy, focusing on stores in Indonesia and Vietnam. In this recruitment drive, many Indonesian and Vietnamese students have been accepted, which is part of Lotte Mart's localization strategy for overseas markets.

Case Study of Large Mart's Overseas Expansion Failure: Carrefour

To understand how crucial localization is in the overseas expansion of large marts, let's look at the case of Carrefour's failure in Korea. Carrefour once entered the Korean market but failed due to the following reasons:

- Insufficient localization efforts: They did not fully understand the needs and culture of Korean consumers.
- Conflict with local partners: Lack of cooperation with local companies.
- Lack of social responsibility: Inadequate understanding and responsibility towards the local society.

Such failure cases demonstrate why Lotte Mart needs international students for localization roles. Indonesian and Vietnamese students, with their deep understanding of local cultures, will significantly contribute to Lotte Mart's successful localization.

Current Status of Lotte Mart in Indonesia and Vietnam

Indonesia

Currently, Lotte Mart in Indonesia is focusing on K-Food specialized stores, creating cultural spaces that combine Korean culture and food distribution channels. This strategy aims to induce consumption by allowing customers to experience Korean culture.

- Article 1

- Article 2

Vietnam

In the Vietnamese market, Lotte Mart is introducing Korean products and culture to consumers through various localization strategies. They are increasing brand awareness through diverse product planning and promotions tailored to Vietnamese consumer needs.

- Article 1

Role of International Students

International students play a crucial role in accurately understanding local cultures and needs, reflecting these in Lotte Mart's services and products. Specific roles by job function include:

Store Operations Management

Job Description: Manage orders, displays, sales, and inventory of categories such as clothing and household goods.

Key Role: Operate stores reflecting local customers' shopping patterns and preferences.

Merchandising (MD)

Job Description: Plan promotions, new products, and pricing to identify and plan services and products needed by customers.

Key Role: Analyze local market trends and plan customized products.

Human Resources (HR)

Job Description: Recruit and place employees who can consistently deliver the company's policies, brand message, and customer experience.

Key Role: Recruit local talent and establish Lotte Mart's corporate culture.

Example of HR Tasks

To understand Lotte Mart's HR tasks, let's look at an example from Lotte Hotel's HR.

Example: K-Beauty Makeup Classes

Lotte Hotel operates K-Beauty makeup classes for employees at overseas branches. These classes aim to:

• Maintain brand consistency: Ensure that customers visiting overseas branches can experience unique Korean culture and services.
• Enhance customer experience: Provide a sophisticated image through K-Beauty makeup, thereby increasing customer satisfaction.

Summary

In conclusion, the reason Lotte Mart needs international students is to find ways for 'overseas Lotte Mart stores' to experience Korean culture.

Interview Preparation

The most important aspect is comparing Lotte Mart in Korea with Lotte Mart in the buddy countries. Currently, Lotte Mart operates a store specialized for foreigners at Seoul Station. If you have time, I recommend finding information about nearby Lotte Marts, Seoul Station Lotte Mart, and Lotte Marts in the buddy countries. Understanding the features of Korean Lotte Marts and your impressions as an international student will be crucial.

Expected Interview Questions

Common Questions

• What is the difference between private brand (PB) and national brand (NB)?
• Why did you apply to the distribution industry?
• Among many distribution companies, why did you choose Lotte Mart?
• What are the strengths of Lotte Mart compared to other marts?
• Can you talk about an experience where you tried hard but failed, and then tried again?
• Share your experiences of failure and success.
• What is your life motto? What efforts have you made for this position?
• What are your strengths for this role?

Questions Related to Lotte Mart in Vietnam/Indonesia

• Suggest ways to enhance customer service in Vietnam/Indonesia.
• How do you think Lotte Mart in Vietnam/Indonesia should proceed?
• What can you do to increase sales at Lotte Mart in Vietnam/Indonesia if you join the company? Do you think that will drive sales?

Questions on Ethics

• Have you ever cheated? Have you used any shortcuts?
• Who do you respect the most and why?
• Have you ever acted honestly despite being able to cheat?
• What would you do if you saw a friend cheating?
• How would you handle it if a colleague was treated unfairly?
• Have you ever violated ethical standards? How did you handle it?

Questions on Teamwork and Collaboration

• What was the most challenging aspect of a team project you worked on? How did you resolve it?
• Have you worked with team members from different cultural backgrounds? What did you learn from that experience?
• Do you have any experience leading a team? What leadership style do you pursue?
• How will you perform your role as a leader at the Vietnam/Indonesia branch?

Store Operations Management

• If you have experience working part-time in store management, describe it in detail.
• How would you respond if you were assigned to the Vietnam/Indonesia branch?
• Why are you interested in store operations management?
• Why did you choose Lotte Mart?
• If you join, which category would you like to manage in Vietnam/Indonesia?
• How do you expect food trends and offline store operations in Vietnam/Indonesia to change in the future?
• What do you think would be the biggest problem in store management?
• How would you handle customer complaints?

Merchandising (MD)

• If you were to plan a new product for the Vietnam/Indonesia market, what would you plan?
• How would you approach creating a product strategy that differentiates from competitors?
• As a food MD, how do you expect food trends in Vietnam/Indonesia to change?
• If you join, what new brand or product would you like to launch or source in Vietnam/Indonesia? Do you think it is realistic?
• What products are currently trending in the Vietnam/Indonesia market in the OO category?
• Regarding PB/NB, what direction should Lotte Mart Vietnam/Indonesia take?

Human Resources (HR)

• What measures would you take to effectively manage employees from diverse cultural backgrounds at the Vietnam/Indonesia branch?
• What strategies would you use to overcome cultural differences and strengthen teamwork?
• What welfare policies would you implement to increase employee satisfaction?
• Explain the welfare programs that can be applied to the Vietnam/Indonesia branch.
• How would you fairly evaluate and manage employees' performance?
• How can you motivate employees through performance management?
• What efforts can you make to create a positive organizational culture at the Vietnam/Indonesia branch?
• What effective recruitment strategies do you think should be applied to the Vietnam/Indonesia branch?
• If you have taken HR classes or had internships before, what roles did you undertake?
• What educational programs can be introduced to enhance employees' capabilities?

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