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Lotte Wellfood Global Strategy Position Guide

The interview times for Lotte Wellfood are all the same. You should also consider the possibility of a panel interview.

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Hello Buddies! Congratulations on being accepted into the Lotte Wellfood Global Strategy position.

In this guide, we will analyze the necessity of hiring international students by Lotte Wellfood and anticipate potential interview questions.

Lotte interviews primarily focus on experience-based self-introduction questions. However, given the nature of the international student and planning positions, questions beyond personal experience may arise.

Why does Lotte Wellfood hire international students?

- Accelerated Overseas Expansion: Korean confectionery and food companies are accelerating their expansion into overseas markets, driven by the popularity of Korean culture.

- Diverse Talent Acquisition: By hiring talent from various nationalities, Lotte aims to increase persuasion and competitiveness in the global market.

This recruitment reflects Lotte Wellfood's interest in various countries, not just specific ones, highlighting the importance of all buddies' home countries.

Lotte Wellfood's Global Status

- Mega Hit Product: Choco Pie is exported worldwide, with last year's sales reaching 800 billion KRW. Such mega products contribute to the promotion of other products.

- Next Mega Product: Lotte Wellfood aims to make Pepero the next mega product, leveraging Choco Pie's distribution network to explore new markets.

Benefits

- Provides opportunities to sell other products through mega products.

- Example: Offering new product experiences in large supermarkets.

Pepero's Global Market Entry Strategy

- Competitive Product Analysis: Pepero faces many similar products like Pocky. Strategies to differentiate from these competitors are necessary.

- Strength of Classic Products: Pepero and Choco Pie are traditional Korean snacks, a strategy to penetrate global markets.

Considerations for Global Market Entry

- Distribution Network and Production Plant Establishment: Securing a distribution network and establishing production plants are crucial for supplying snacks to new markets.

- Market Research Role: Buddies will play a key role in identifying competitive products in each country, analyzing distribution structures, marketing strategies, and product competitiveness.

Preparation Requirements

- Self-introduction and Interview Preparation: Deeply understand Lotte Wellfood and your country's snack market to write a persuasive self-introduction and prepare for interviews.

- Healthy Pleasure Trend:

1. Focuses on developing snacks and ice cream products using alternative sweeteners instead of sugar.
2. Lotte Wellfood is challenging the global market with its Zero snack brand, aligning with the 'Healthy Pleasure' trend.

[Interview Preparation]

- Snack Industry Trends in Buddy's Country:

1. Analyze recent notable snack trends and consumer preferences in your country, such as healthy snacks, premium snacks, eco-friendly packaging, etc.

- Representative Brands:

1. Investigate the leading snack brands in your country, their major products, and success factors.

- Marketing Methods:

1. Research effective marketing strategies in your country, such as SNS marketing, influencer utilization, traditional media advertising, etc.

- Distribution Structure:

1. Investigate how snacks are mainly distributed in your country. Determine the dominant distribution channels, such as large supermarkets, Korean marts, online shopping malls, convenience stores, etc.

[Lotte Wellfood Products]

- Memorable Lotte Wellfood Product:

1. Introduce a memorable Lotte Wellfood snack you’ve tried in Korea, explaining why it stands out from various perspectives like taste, design, advertising, etc.

- Memorable Lotte Wellfood Marketing:

1. Introduce a memorable Lotte Wellfood snack advertisement or marketing campaign you’ve seen in Korea, explaining its impressive elements and impact.

- Potential Success in Buddy's Country:

1. Select a Lotte Wellfood snack that could succeed in your country and explain why, considering consumer preferences, market trends, competitive products, and distribution structures.

[Questions About Lotte Wellfood]

- What was the most delicious Lotte Wellfood product you’ve recently eaten? Can you suggest improvements for this product?

- Which Lotte Wellfood product do you most want to work with, and why?

- Are there any recent issues or news related to Lotte Wellfood that you remember?

- Do you know of any new products from Lotte Wellfood?

- What new snack category could Lotte Wellfood add when expanding into new businesses?

- What new product do you think Lotte Wellfood should create?

- What do you think of Lotte Wellfood’s brand image?

- How much do you know about Lotte Wellfood’s snacks?

[Buddy's Country Related]

- What is an attractive Lotte Wellfood branding method for MZ generation in your country?

- What are the characteristics of the MZ generation in your country?

- What is the status of the food industry or FMCG companies in your country?

- Which FMCG company do you think is performing the best in your country recently?

- If Lotte Wellfood were to launch a new snack in your country, which product would be most suitable, and how should it be marketed?

- Who is the biggest snack company in your country, and what is their marketing strategy?

- (If Lotte Wellfood has already entered your country) Have you seen Lotte Wellfood products in your country? Are there any issues?

- How can Lotte Wellfood increase its snack market share in your country?

- Is it better to sell Lotte Wellfood’s snacks online or offline in your country, and why?

- What is an effective way to distribute Lotte Wellfood’s snacks in your country?

- If you were to introduce a Lotte Wellfood snack to your family in your country, how would you introduce it?

- If you were to export a Lotte Wellfood snack to your country, which product would be good and why?

[Ethics]

- Have you ever cheated on an exam? If so, have you ever used a shortcut?

- Who do you respect the most, and why?

- Have you ever faced a situation where you could have committed a dishonest act but chose to act with integrity?

- What would you do if you saw a friend cheating?

[Self-introduction]

- Why did you come to Korea?

- What efforts have you made to adapt to life in Korea?

- What are your life goals in Korea? (Similar question to why you came to Korea)

- What are you studying in Korea?

- (If different from your major) Explain how your major relates to the position you’re applying for.

- (If similar to your major) How can you utilize what you learned in your major during the Lotte Wellfood internship?

- What was the most challenging aspect of living in Korea, and how did you overcome it?

- Through which media do you mainly obtain information about Korean food and snacks?

- Why do you want to work at Lotte Wellfood?

- How have you changed since studying in Korea?

- What is the most memorable experience you have had in Korea?

- You mentioned a specific strength on your resume. What do you think this strength is?

- You have extensive experience abroad. Why did you visit those countries?

[Teamwork]

1. Describe a leadership experience you’ve had.
2. (If you have extensive leadership experience) Describe a team project where you participated as a team member.
3. Have you ever experienced conflicts with Korean team members during a team project?
4. Describe your experience working on a team project with Korean team members. What role did you mainly perform?
5. How do you resolve conflicts with your boss or team members?

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