[PLEDIS Entertainment] 북미시장리서치인턴

[PLEDIS Entertainment] North America Market Research Intern*

Job Summary

Supports the formulation and execution of strategies to grow the social influence of PLEDIS Entertainment artists/content in the North American market in line with the evolving global content industry landscape. Specifically, assists in planning and issuing content related to artist activities such as albums/concerts in the North American K-pop market, monitors fan quantitative/qualitative data, and provides insights. Through this, interns can gain experience in substantial artist/content marketing tasks such as localizing SNS channels in North America and collaborating with global SNS platforms.

[Main Responsibilities]

• Planning and issuing viral content for artists within North American fandom-specialized social media/communities.
• Monitoring qualitative responses and trends of North American K-pop fandoms, deriving insights.
• Assisting in North American K-pop market research and data analysis tasks.
• Supporting marketing team tasks related to global online/offline artist promotions (participation in meetings, report writing, communication with relevant departments).

[Main Working Environment]

• 5 days a week, 8 hours a day (mandatory working hours: 11:00~18:00), however, flexible working hours and periods of concentrated work may exist depending on North American time and album release/business schedules.

[Required Qualifications]

• Currently on leave or a graduate from university/graduate school.
• No specific major required.
• Proficiency in English and Korean at a native level (verbal & written).
• High understanding of North American cultural sphere, related communities/social media.
• High interest in and understanding of K-pop and idol fandom characteristics.
• Ability to perform meticulous tasks diligently and manage schedules effectively.

[Preferred Qualifications]

• Familiarity with major North American communities (Reddit, Discord, etc.).
• Actively using digital platforms (TikTok, YouTube, Instagram, etc.) or familiar with these platforms and content.
• Familiarity with grasping and utilizing new cultural trends such as internet communities, memes, indie, subcultures, etc.
• Possession of understanding of quantitative/qualitative data management and analysis.
• Excellent skills in organizing materials and writing reports using MS-Office/Google Suite.
• Experience residing in North America or high understanding of the culture/music industry.
• Experience in market research-related tasks.

[Required Competencies]

• High level of professional ethics to maintain the security of acquired work-related information.
• Continuous learning ability to keep up with the latest trends in popular culture and social media.
• Sense of responsibility for assigned tasks.
• Attention to detail and diligence in completing tasks thoroughly.
• Goal-oriented approach to producing results aligned with objectives within designated deadlines.
• High understanding of various cultural backgrounds and cultural sensibilities.
• Communication skills to collaborate with relevant departments and stakeholders.

*6-month internship

[Preferred]

• Preferential treatment will be given to applicants with disabilities and national merit recipients.

[Notes]

• If false information or disqualifying factors are found in the submitted documents or throughout the recruitment process, the recruitment may be canceled.
• It is not possible to apply for multiple positions simultaneously to facilitate smooth recruitment process, so please apply carefully.
• All recruitments are rolling, and the announcement may be closed early if successful candidates are found.
• Interviews are usually conducted one-on-one or in groups, and may take up to approximately 1 hour.
• Any questions during the recruitment process can be answered through the Hive Recruitment FAQ.

[WIN TOGETHER PROGRAM]

All new hires will undergo the Win Together Program for onboarding. For more details, please refer to HOW WE WORK > Win Together Program.

• During the program period, there is no differentiation in salary and benefits.
• If the final evaluation results do not meet the internal standards, the recruitment may be canceled.

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