2024 외국인 유학생 채용 1차 면접 가이드북

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OTTOGI Interview Guidebook

Important Notes for the OTTOGI Interview Guidebook!

The recruitment for international students is a new initiative introduced this year!

• The interview procedure (interviewers, order of interviews) may vary.

Analyzing food industry trends, leading brands, and marketing strategies in Buddy’s country and comparing them with Ottogi products will be very beneficial.
Examples:

• Which Ottogi product left the strongest impression after trying it in Korea?
• Are there any memorable Ottogi advertisements or marketing campaigns you've seen in Korea?
• Which Ottogi product would be popular in Buddy’s country, and why?

For Buddies applying for Marketing roles, be sure to visit Ottogi’s Instagram page.
For those applying for BX roles, choose between space planning and character marketing.

What is most important in an Ottogi interview?

• In Ottogi interviews, there are typically a minimum of 5 interviewers, so it primarily focuses on common questions.

Introduce your most impressive experiences using keywords when answering common questions.

• Questions about the experiences on your resume may be asked, but it’s better to summarize your experiences and share what you learned rather than relying on a follow-up question format.

As this is Ottogi’s first recruitment for international students, sharing your experiences is important for all Buddies!

After the interview, we would appreciate it if you could share any information about the interview!

How is the Ottogi interview conducted?

• Expected duration: 30-40 minutes.
• Expected format: Group interview (3-5 interviewers, 5-6 Buddies).
• Considering the time and number of participants, it’s anticipated that each Buddy will be asked around 4-5 questions.
• The interview is conducted by sequentially answering common questions, and there may be additional personal questions based on your resume.
• After the interview, you may receive 20,000 KRW along with Ottogi products!

How to Answer Interview Questions

• If you receive a question about marketing ideas:
  Example Answer: "I believe it would be beneficial to market Ottogi’s OO product in the OO market using OO. (Reason 1) The current OO market is primarily composed of women in their 20s-30s who primarily use OO as a social media platform. (Example 1) Korean OO cosmetic brands are also known to drive high engagement through social media marketing."
• If you need a moment to think: "I haven’t thought about this question in my native language either. Could I take a moment to think about it?"
• When asked about core or favorite Ottogi products:
  Example Answer: "While I cannot speak for all of Buddy’s country, in my personal opinion, OO product was my favorite. (Reason 1. Packaging) The packaging design was easy to understand, allowing me to predict the taste and purchase it easily, even before I could read Korean. (Reason 2. Taste) The taste combines elements of Korean and Japanese snacks with a global appeal (curry or spice), making it unique. (Reason 3. Growth potential in Buddy’s country) I remember gifting it to my family during break, sharing a taste of Korea with them."

What is FMCG?

• FMCG (Fast-Moving Consumer Goods): Products that are quickly consumed, such as personal care products like shampoo, detergent, diapers, razors, cosmetics, food, and beverages.

What is the STP strategy?

• STP stands for Segmentation, Targeting, and Positioning:
  1. Segmentation: Dividing the entire market into various segments based on criteria such as demographics, geography, psychology, and behavior.
  2. Targeting: Selecting the most suitable market segment for the company’s products or services. Evaluate the attractiveness of each segment and target the most profitable one.
  3. Positioning: Defining the position of the company’s products or services within the target market. Clearly convey the value of the company’s products and emphasize their unique points compared to competitors.

What is the 4P strategy?

• The 4Ps stand for Product, Price, Place, and Promotion:
  1. Product: The product or service meets the needs and wants of consumers, considering design, quality, branding, features, and packaging.
  2. Price: The price setting for a product or service, determined based on competitiveness, market share, and profitability.
  3. Place: The distribution channels that deliver products or services to consumers. Includes logistics and inventory management to reach consumers at the right time and place.
  4. Promotion: Activities aimed at informing consumers about products or services and encouraging purchases, including advertising, public relations, sales promotions, personal selling, and digital marketing.

Potential Topics in the Interview

The interview mainly consists of competency-based questions and experience-based questions. Reviewing previous interview questions will help you anticipate question types. Reflect on your experiences, especially focusing on what you learned and your roles.

Sample Questions

[First Round Interview Questions]

1. What led you to choose studying in Korea?
2. What is your opinion on Ottogi’s management philosophy?
3. Could you introduce yourself in English?
4. Could you introduce a book you’ve recently read?
5. Could you describe the university you are currently attending?
6. Why did you change your major from undergraduate to graduate studies?
7. Have you ever done interpreting work for foreigners in any extracurricular activities?
8. What are your thoughts on Ottogi’s branding and marketing strategies?
9. How familiar are you with Ottogi products?
10. What motivated you to apply for this role?
11. Do you enjoy cooking?
12. (If applicable) Why did you decide to change jobs?
13. (If applicable) Could you explain your current job responsibilities?
14. What strategies would you propose to grow Ottogi (or a specific brand or product) as a global brand?
15. Would you be willing to take on a 2-year overseas assignment with Ottogi?
16. Would you be open to being assigned to a different role?
17. Do you have any questions for the interviewer?
18. Why did you pursue an undergraduate degree abroad and a master’s degree in Korea?
19. What did you do during any employment gaps? (What preparations did you make for joining Ottogi?)
20. Do you have a favorite Ottogi product?
21. Why did you apply for a role outside of your major?
22. How many languages can you speak?
23. How would you market an Ottogi product for a specific country?
24. What are your thoughts on commuting distance? Did you face any difficulties obtaining a Korean language certification?

Potential Questions for Buddies

This guide is based on analysis of foreign student interview information from other large companies, and we’ve projected potential questions. Since Buddies often don’t have many opportunities to answer, be as well-prepared as possible!

[Self-Introduction and Buddy Experience]

1. 1-Minute self-introduction (*Questions may include describing yourself with a single word or product).
   • What word describes you and why?
2. What efforts are you making to learn about the field you’re applying for?
3. Why do you want to join Ottogi?
4. Why did you apply for a role outside your major?
5. What was the most memorable lesson in your studies?
6. What efforts have you made to prepare for joining Ottogi?

[Ottogi-Related Questions]

1. Could you tell us about a memorable marketing case by Ottogi?
2. What Ottogi product have you recently enjoyed, and could you suggest any improvements?
3. If Ottogi were to launch a new product, what do you think it should be?
4. Which Ottogi product would you like to work with most, and what would be the best marketing strategy for it?
5. How do you envision Ottogi’s growth path?
6. If Ottogi were to enter a new business, what new food category would you suggest?
7. What image do you have of Ottogi, and how could it be improved?
8. Is there any recent news about Ottogi that left an impression?
9. Do you know any of Ottogi’s recent new products?
10. If Ottogi’s social media presence has room for improvement, what would it be? What’s the current trend in marketing?
11. What’s your impression of Ottogi’s brand image?

[Personal Experience and Certification Questions]

1. It says here you proposed a new product called OOO at OOO. Could you explain that experience in detail?
2. Is there a reason you don’t have an English proficiency score?
3. Could you share why you don’t have any overseas experience?
4. Is there a reason why you don’t have volunteer experience?
5. If you could import a product from abroad, what would it be and why?
6. How would you apply your data certification to marketing?
7. Could you explain your experience with OO in more detail?
8. How could your major in OO benefit you in marketing?
9. Among your various part-time jobs, which one stands out most in your memory?
10. It says you have entrepreneurship experience. Could you explain what it was in detail?
11. Have you seen any interesting pop-up stores recently?
12. What are your thoughts on current food trends?
13. How do you think you could contribute to the company?

[Work and Workplace-Related Questions]

1. How would you respond if your manager asked you to work overtime?
2. How do others generally evaluate you?
3. What materials would you prepare for a meeting with an OEM partner?
4. If you had a tight deadline, what would you prioritize?
5. How would you respond if your manager gave you an unreasonable task?
6. In the past five years, why did corn prices fall drastically, while soybean prices rose sharply? Additionally, could you explain how trade contracts are structured?
7. How would you handle a failure in a project planning task?

[Marketing-Related Questions]

1. Which product from our company or a competitor left a strong impression on you?
2. What do you think is most important in this job?
3. Among online channels, which platform do you think is the best for marketing?
4. You mentioned that running SNS and a blog is a hobby. Could you describe the activities you engage in?

[Other Questions]

1. Are there any trendy restaurants you’d recommend? Why?
2. You have received numerous external awards; could you share one memorable episode?
3. What is your level of English proficiency?

Self-Introduction and Buddy-Related Questions

• What is the meaning of the hashtags on your resume? Could you introduce yourself based on them?
• Why did you come to Korea?
• What efforts have you made to adapt to life in Korea?
• What is your goal for your life in Korea? (Similar to "Why did you come to Korea?")
• What are you currently studying in Korea?
  • (If different from your major) Could you relate your major to the job you are applying for?
  • (If similar to your major) How could what you learned in your major help you in a Nongshim internship?
• What was the most challenging part of living in Korea, and how did you overcome it?
• Do you mostly cook or order delivery in Korea? Please explain why.
• Through what media do you usually obtain information about Korean food and ramen?
• Why do you want to work at a Korean company?
• What has changed most about you since studying in Korea?
• What is your most memorable experience in Korea?
• You wrote that your strength is OO capability on your resume. What does this capability mean to you?
• You have a lot of experience living abroad; what brought you to each country?

Job-Related Questions

• What do you think OO job entails?
• For Buddies with job experience: Could you describe your main tasks in the OO role?
• If accepted into the internship, which country and sector would you like to research?
• What is the 4P strategy?
• What is the STP strategy?

Buddy’s Country-Related Questions

• What would be a compelling marketing approach for Ottogi to target the MZ generation in Buddy’s country?
• What are the characteristics of the MZ generation in Buddy’s country?
• What is the current status of the food industry or FMCG companies in Buddy’s country?
• Which FMCG company is currently excelling in marketing in Buddy’s country?
• If Ottogi were to enter Buddy’s country, what product would be the most suitable, and how would you approach the marketing?
• Which is the largest food company in Buddy’s country? How do they market their products?
• (If Nongshim is already in Buddy’s country) Have you seen Ottogi marketing in Buddy’s country, and do you see any issues?
• How could Ottogi increase its market share in Buddy’s country?

Ottogi-Related Questions

• How would you introduce Ottogi products to family or acquaintances?
• What impression does the word “Ottogi” give when heard in Buddy’s country’s language?

Teamwork-Related Questions

• What causes you the most stress in Korean life?
• Have you ever experienced conflict with Korean teammates during a team project?
• Describe a team project experience with Korean teammates. What role did you mainly perform?
• Do you have any experience as a leader guiding Korean teammates?

Values-Related Questions

• What is your career goal, and how will you achieve it?
• Why did you set that goal?
• Where do you see yourself in 10 years?

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