Global Frontier 인턴십 (국내 거주 외국인)

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CJ CheilJedang Interview Guidebook [Buddies can always make mistakes too]

The materials we create are not based on past data but on predictions made using large corporate recruitment systems and data from other companies. We were wrong even in predicting the 1st AI interview. The purpose of our guidebook is to show the prepared appearance of international students in interviews. We believe that if our senior buddies leave a good impression, the impression of junior buddies will improve. We hope everyone prepares hard and gets good results.

CJ CheilJedang often asks how well candidates know about CJ. Please read through this occasionally.

2024 New Year’s Address: Link to CJ Group 2024 New Year's Address

1. Why does CJ CheilJedang hire international students?

In fact, CJ CheilJedang has been consistently hiring international students. In most cases, they are assigned to market research tasks suitable for their nationality and are responsible for investigating the local market.

1. Marketing

Marketing begins with market research. The main task is to establish marketing strategies through market research. A tip is that you will be responsible for specific brands like Bibigo rather than marketing the CJ CheilJedang brand itself.

1-2. The roles of our buddies are as follows:

• Online market research and consumer trends (MZ, Alpha generation, etc.) investigation within the buddy’s country
• Establishing marketing strategies and conducting campaigns based on market research information
• Investigating competitor products and distribution channels within the buddy’s country
• Finding local marketing agencies to conduct campaigns (although domestic agencies can be used for local marketing, finding local agencies can reduce costs and improve the quality of results)
• Quantifying marketing performance data and reporting to decision-makers
• Participating in product development based on market research data

What competencies are important?

First, market research ability is crucial. To perform marketing strategies correctly, market analysis must be thorough. If the start is wrong, all subsequent analysis results will be useless, so many questions about market research and data analysis experience will be asked. Additionally, insights discovered in vast amounts of data are very important.

Along with this, questions about team project experience are expected because it is impossible to handle all these tasks alone. Especially, as project-type tasks need to be carried out in a short period, experience in stress management and time management will be important evaluation criteria. Therefore, comprehensive abilities in market research, data analysis, team collaboration, stress and time management are needed to perform this role well. Demonstrating the ability to establish and execute effective marketing strategies based on these competencies is important.

Second, communication skills are required. This is important not only for cooperation with local marketing agencies but also for smooth communication within internal teams.

Third, planning ability is needed. The ability to establish effective marketing strategies and plan and execute campaigns based on collected market research information is necessary.

2. Purchasing

Purchasing tasks are divided into procurement, development purchasing, purchasing project manager, and purchasing planning. However, I think the area where international students can contribute is strategic purchasing, while other areas need to be learned after entering the company.

Definition of Strategic Purchasing:

Moving away from simple procurement-focused tasks, it is a purchasing function aimed at cost reduction and creating competitive advantages led by purchasing management.

Purpose of Strategic Purchasing:

Actively participating in the company’s management strategy or product strategy, establishing and executing purchasing plans from a company-wide perspective to reduce Total Cost of Ownership (TCO) and enhance corporate profits.

Implementation Method of Strategic Purchasing:

• Information search: Establishing a system to provide feedback on design drawings with information obtained through market research and analysis, as well as information related to cooperative companies. (International students)
• Development: Expanding the influence of the purchasing department to the development and design departments to maximize cost reduction effects. (International students)
• Participation in management strategy and product strategy: Expanding the influence of the purchasing department to the company’s top strategy departments to establish reasonable and efficient purchasing strategies.

Result of Strategic Purchasing:

Contributing to maximizing corporate profits by establishing reasonable purchasing strategies from an overall corporate perspective.

What is our buddy’s role?

The key is to form a stable raw material supply network to ensure there are no problems in product production. To do this, tasks such as discovering new suppliers, cost analysis, quality control, and ensuring timely delivery need to be performed. Primarily, buddies will be responsible for local factories and suppliers, as well as local market research.
Through this, CJ will be responsible for establishing an efficient sourcing strategy, but there is an additional area for international students in purchasing tasks. It is reverse direct purchase. This is sometimes required when hiring buddies from European countries or South American countries. This area involves overseas sales and is also necessary for purchasing duties. It is good to learn about unique spices, HMR foods, and local food culture in our buddy’s country.

Tasks:

• Discovering new suppliers: Discover potential new suppliers through market research and build cooperative relationships with them. Evaluate the capabilities and reliability of suppliers to select the best suppliers.
• Cost analysis: Analyze the price fluctuations and cost structure of raw materials to establish strategies for cost reduction. Contribute to reducing TCO through efficient cost management.
• Quality control: Continuously monitor the quality of raw materials provided by suppliers and ensure compliance with quality standards. Quickly respond to and resolve quality issues when they arise.
• Ensuring timely delivery: Coordinate delivery schedules with suppliers through close communication to ensure raw materials necessary for production arrive on time. Establish predictive and responsive strategies to prevent delivery delays.
• Local factory and supplier, local market research: Visit local factories and suppliers to check and resolve situations in real-time. Develop and implement sourcing strategies tailored to local characteristics through local market research.

What competencies are important for these tasks?

First, data analysis ability is essential. Since the cost of raw materials changes frequently, it is necessary to analyze this and accurately grasp the market environment.

Next, language and communication skills are needed. Constant communication with suppliers and relevant departments within the company is necessary to ensure quality and cost competitiveness and to promote company growth. Without smooth communication, important information might not be conveyed, or misunderstandings may occur.

Additionally, problem-solving ability is important. This ability includes not only solving problems but also predicting and preventing problems in advance. Such predictive ability allows potential issues to be identified early, ensuring smooth progress of tasks.

Although this task may seem difficult at first, purchasing is a field that is not easily accessible, so questions about data analysis experience (market research experience), communication skills (team activity experience), and problem-solving ability (experience overcoming difficulties) will mainly be asked to evaluate the applicant's competencies and whether they can perform the tasks.

[Issue] Due to the current climate change, raw material prices are unstable. To control this unstable situation, diversification of the supply network is necessary from the company’s perspective.

• CJ CheilJedang raised the price of sesame oil by 15% (price increases due to instability in the global sesame supply)
• India is pushing to ban sugar exports => Brazil could be an alternative market.
• McDonald's cannot sell French fries

3. Overseas Sales

CJ overseas sales tasks target countries where CJ products are exported without localization and are focused on offline sales rather than e-commerce. The main sales channels of CJ are large marts and large convenience store chains. The tasks are divided into two categories:

First, direct sales.

This role involves finding new CJ contractors in the buddy’s country through direct sales activities to secure new clients.

Second, corporate sales.

This role involves cooperating with local corporations for sales activities. The difference in corporate sales is the utilization of local networks and resources by working with local corporations.

However, in hiring international students for overseas sales tasks, an additional area is included, which is reverse direct purchase. This is sometimes required when hiring buddies from European countries or South American countries. This area involves overseas sales and is also necessary for purchasing duties. It is good to learn about unique spices, HMR foods, and local food culture in our buddy’s country.

The common process of overseas sales eventually starts from export.

There is no need to worry if you are not familiar with export tasks as most new employees are not. The important thing is to understand the basic flow of export and investigate whether CJ products are of interest in the buddy’s country and surrounding countries. This will help establish effective market entry strategies.

Basic Export Process:

1. The client places an order.
2. Check the quantity with the SCM/production department.
3. Exchange labels (different regulations for labels by language and export country).
4. Prepare customs documents (packing list, commercial invoice, certificate of origin, B/L, etc.).
5. Receive foreign currency (contract money).
6. Track whether our products are going well.

What is our buddy’s role?

• Market research for CJ products: Conduct research to determine if CJ products will sell well in the buddy’s country. Understand the demand and preferences of consumers in the buddy’s country.
• Potential customer investigation: Investigate which companies are likely to purchase CJ products. Prepare a list of potential customers and establish effective sales strategies.
• Distribution structure investigation: Investigate the distribution structure in the buddy’s country to understand how CJ products can be best sold. Identify the channels through which customers in the buddy’s country consume the products CJ wants to export, and establish appropriate export strategies.
• Export strategy for surrounding countries: For untapped countries, consider export strategies through surrounding countries. Investigate the possibility of re-exporting after sending to surrounding countries.
• Planning and executing promotional events: Plan and execute various promotional events alongside exports. Increase product awareness and promote sales through these activities. Investigate whether people in the buddy’s country will buy CJ products (market research).
• Communication with clients: Manage smooth communication with clients using various communication tools.
• Teamwork: Work effectively through cooperation with internal teams to execute plans.

4. Business Development

To define CJ Business Development in one word, it is localizing CJ CheilJedang food and distribution structures to fit the market of each country. Business development is a combination of sales and marketing tasks, involving investigating the culture and eating habits of each country to develop products that fit, and adjusting everything from packaging to distribution to meet local consumer demands. For example, even the same product sold in Korea and Japan may have different package designs and ingredient compositions reflecting cultural characteristics and consumer preferences of each country. And, the role includes deriving strategies for marketing and sales processes through localized products.

Besides food, an important element to localize is the distribution structure. While offline distribution is often thought of, what is most necessary in the food and cosmetics sector is localizing online distribution. We are hiring buddies for this purpose.

Let me explain a little more easily. What comes to mind first when buying food online in Korea? It's Coupang, right? But in reality, Korean people use various channels like AliExpress, Baemin, Market Kurly, etc. Each distribution channel has different user characteristics. Your buddy’s country will surely have its unique structure.

What CJ wants is for buddies to discover platforms that are difficult for foreigners to know about locally and to develop CJ CheilJedang’s distribution structure.

What tasks will you do if you join?

• Understanding and analyzing products: First, thoroughly study and understand the various food products CJ CheilJedang owns. Grasp the characteristics, main ingredients, and manufacturing processes of each product.
• Market research and analysis: Investigate the food culture and consumer eating habits of the buddy’s country to analyze which products are likely to sell well in that country. Also, investigate trends and competitive products in the local market for comparison analysis.
• Preparing supporting data: Based on the research, prepare supporting data on why the chosen product is likely to succeed in the buddy’s country. Include consumer preferences, cultural characteristics, market trends, etc.
• Establishing localization strategies: Develop strategies to localize selected products to fit the buddy’s country. This may include changing package designs, adjusting ingredients, and modifying tastes. Collaborate with the R&D team to develop products that fit local consumer tastes.
• Selecting global strategic products: Select localized products as global strategic products and establish marketing and sales strategies for them. Achieve the goal of increasing the awareness of CJ CheilJedang products in the global market and increasing sales.

What is our buddy’s role?

• Conducting local market and consumer research: Buddies conduct thorough research on the local market and consumers. This includes investigating local consumer eating habits, cultural characteristics, and competitive product analysis. Accurately grasp the demand of the local market through this.
• Selecting global strategic products: Participate in the process of selecting products likely to succeed in the local market from CJ's product line. Based on the local market research results and consumer research data, think about and decide which products will sell well.
• Supporting localized product production: Support the production of selected global strategic products in local factories. Manage and adjust product compositions to meet local consumer demands (e.g., Halal certification). Work closely with the production team for this.
• Establishing and executing sales strategies: Develop and execute strategies to effectively sell products in the local market. This includes planning marketing campaigns, selecting distribution channels, setting pricing policies, etc. Conduct various activities to promote and sell the products to local consumers.

What competencies are important?

Market research ability, cultural understanding, localization ability, teamwork (collaboration with other teams).

1. How will the CJ CheilJedang interview be conducted?

The content of the interview process is all predictions by Buddies. It may differ from reality.

• The interview duration is expected to be 20-30 minutes.
• The interview format is expected to be a 2:2 interview (2 interviewers, 2 buddies).
• In cases where multiple tasks are interviewed, the interview format can vary greatly by department. Some tasks might have solo interviews or interviews with up to 3 participants!

The interview will be mainly based on the cover letter, with common questions likely to be asked.

What is a cover letter-based interview?

If you participate in the interview, it will consist of questions about the experiences described in your cover letter along with common questions. This type of interview is called a structured experience interview. The interviewer verifies the authenticity of one experience written by the buddy through follow-up questions.

[Example]

[STEP. 1] “You mentioned A extracurricular activity on your resume, what exactly was this activity?”

[STEP. 2] “Do you have a memorable activity during A activity?”

[STEP. 3] “What role did you play in that memorable activity?”

[STEP. 4] “Were there any difficulties while performing that role?”

[STEP. 5] “How did you overcome those difficulties?”

[What is a structured experience interview?]

A structured experience interview verifies the authenticity of the essay (experience) and history entered in the cover letter through detailed questions. The important thing in a structured interview is to prepare answers for the why, how, and result of the A experience.

• Why: Why did you choose this experience?
• How: How did you carry out this experience?
• Result: What did you learn from this experience?

It is important to prepare answers for each item.

[Important points in a structured experience interview]

• Verifying the authenticity of experience: Interviewers identify whether the experience described by the applicant is truly their own work through questions. Especially in team projects or team experiences, it is important to clearly prepare your role.
• Authenticity: Explain based on the truth when describing the experience. Overly exaggerated answers may result in continuous questioning to verify authenticity. It is important to explain your growth, even if it includes somewhat embarrassing content.

[Example questions]

• “Your GPA in the first year is very low, what happened?”
• “You have a low grade in a specific major subject, was the course difficult?”
• “Is there a reason you have no volunteer experience?”
• “You mentioned entrepreneurship experience, can you explain what it was in detail?”
• “Among your various part-time job experiences, which one is the most memorable?”

Experience-based questions cannot be prepared 1:1 for each applicant. Analyze your own experiences and create questions yourself.

[The basics of all interviews are self-introductions. Please prepare your self-introduction.]

Prepare a 1-minute self-introduction that is easy to listen to.

“Hello. I am Diego, applying for the overseas sales position at CJ. I have dreamed of becoming a sales expert in the Korean and Latin American markets since university. For the four years I studied in Korea, I focused on two keywords.”

[Start freely]

“First, I made efforts to learn about the market. I consistently attended investment fairs between Korea and Latin America, learning about how Latin America views Korea and vice versa. Additionally, I focused on market research and statistics in college, learning methodologies of market research. Based on what I learned, I participated in OO activities and OO internships, responsible for market research on the direction of Korean manufacturing companies entering the Latin American market.”

[Introduce your first strength]

“Second, I worked hard to learn about differences. The biggest differences between Korea and Latin America are time zones and culture. To overcome these major obstacles in trade and exchange between the two countries, it is important to recognize and adjust differences. Through OO activities and OO internship tasks, I coordinated differences between Korea and Latin America, achieving OO outcomes.”

[Introduce your second strength]

“In the future, I will join OO Company and become a new employee who coordinates between Korea and Latin America.”

[Finish by expressing what you can contribute to the company in 1-2 sentences.]

2. What questions will be asked in the CJ CheilJedang interview?

The early stages include basic questions common to all interviews. Look through these, and then move on to the questions specific to CJ CheilJedang roles below.

[Questions asked by food companies]

• “Is there a special reason you chose to study in Korea?”
• “What do you think about OO food company’s management philosophy?”
• “Can you introduce yourself in English?”
• “Can you introduce a book you recently read?”
• “Can you explain the university you are currently attending?”
• “Why did you change your major between your university and graduate school?”
• “Do you have experience translating for foreigners during extracurricular activities?”
• “What do you think about the branding and marketing strategies of OO food company?”
• “How well do you know about OO food company’s products?”
• “What motivated you to apply for this role?”
• “Do you enjoy cooking?”
• “Why did you decide to change jobs? (For those switching jobs)”
• “Can you explain your current job? (For those switching jobs)”
• “Can you propose strategies to grow OO food company (or a specific brand/product) into a global brand?”
• “Are you willing to work abroad for two years after joining OO food company?”
• “Are you okay with being assigned to a different role?”
• “Do you have any questions for the interviewers?”
• “Why did you get your bachelor’s abroad and then your master’s in Korea?”
• “What activities did you do during your gap period? (What preparations did you make for OO food company?)”
• “Do you have any favorite OO food company products?”
• “Why are you applying for a role that is different from your major?”
• “How many foreign languages can you speak?”
• “How would you market a specific product from OO food company to a certain country?”
• “What do you think about the commuting distance?”
• “Did you have any difficulties preparing for a Korean certification?”

[Common questions]

1. “Can you give a 1-minute self-introduction?”
2. “Where did you find the job posting? (Just kidding) You know Buddies, right?”
3. “What motivated you to apply for CJ CheilJedang internship?”
4. “There are many other internships available, why CJ CheilJedang?”
5. “Is there a specific area you want to learn through this internship?”
6. “What tasks do you think you will be doing if you join the internship?”
7. “How would you feel if you were assigned a different role than the one you applied for?”
8. “How can you contribute to the company?”
9. “Besides dumplings and Hetbahn, what are your top 3 favorite CJ CheilJedang products?”
10. “Do you like cooking?”
11. “What do you think about working overseas after joining?”
12. “Would it be okay to perform the internship in a different role?”
13. “Have you seen CJ CheilJedang products in supermarkets/convenience stores?”

[Questions about life and university in Korea]

1. “Can you explain why you came to Korea?”
2. “What are you studying in your university in Korea?”
3. (If your major is different from the role you are applying for) “How can you connect your major to the role you are applying for?”
4. (If your major is related to the role) “How can what you learned in your major be used in this role?”
5. “Why do you want to work at a Korean company?”
6. “What has changed the most about you since studying in Korea?”
7. “What is the most memorable experience of your life in Korea?”
8. “What was the most difficult thing about living in Korea? How did you overcome it?”
9. “Can you tell us about a memorable experience during your university life?”
10. “Is there a class you took in university that is particularly helpful for this role?”

[Questions about personality strengths and weaknesses]

1. “Can you tell us about your strengths and weaknesses? (When talking about weaknesses, mention how you are working to overcome them)”
2. “How do your friends describe you?”
3. “What do your friends say is your weakness?”

[Job-related experience and strengths]

1. “What do you think the OO role entails?”
2. “Can you introduce your strengths related to the field you applied for?”
3. “What competencies do you think are necessary to perform the role you applied for?”
4. “You have no relevant experience, can you still do well in this role?”
5. “You mentioned OO competency as your strength on your resume, what do you think this competency is?”
6. “Is there anything that makes you better than other applicants? (One of your strengths)”
7. “What classes did you take to prepare for this role, and what did you learn from them?”

[Questions about experience]

1. “Do you have any challenging experiences?”
2. “Have you ever failed? If so, in what aspect did you fail, and how did you overcome it?”
3. “Have you ever solved a problem? If so, what problem did you solve and how?”
4. “What was the most difficult project you have undertaken so far?”
5. “Do you have any particularly happy experiences in your life?”
6. “How do you deal with stress?”

[Team project experience and leadership]

1. “Can you describe your leadership experiences?”
2. (If you have many leadership experiences) “Can you describe a team project where you participated as a team member?”
3. “Do you think you are more suitable as a leader or a follower? Please explain why.”
4. “Can you explain your experience of working on a team project with Korean team members? What role did you mainly perform?”
5. “Do you have any experience of conflict with Korean team members during a team project?”
6. “How do you resolve conflicts with your boss or team members?”

[Questions about career and values]

1. “Can you explain your career goals and how you plan to achieve them?”
2. “Where do you see yourself in 10 years?”
3. “What plans do you have after the internship?”
4. “What plans do you have if you do not get the internship?”
5. “What do you think is the most important attitude in corporate life?”

[Questions about buddy’s country]

• “What are attractive marketing methods for CJ brands targeting MZ generation in the buddy’s country?”
• “What are the characteristics of the MZ generation in the buddy’s country?”
• “What is the current status of the food industry or FMCG companies in the buddy’s country?”
• “Is there an FMCG company in the buddy’s country that you think is currently doing the best marketing?”
• “If CJ were to enter the buddy’s country, which product would be most suitable, and how should marketing be conducted?”
• “What is the largest food company in the buddy’s country? How do they conduct marketing?”
• (If CJ has already entered the buddy’s country) “Have you seen any CJ marketing in the buddy’s country? Are there any issues?”
• “What methods can be used to increase the market share of CJ products in the buddy’s country?”

[Questions related to CJ CheilJedang]

[Marketing]

• “What do you think about the competition, scale, distribution structure, and product competition of CJ CheilJedang in the buddy’s country?”
• “Who do you think are CJ CheilJedang’s competitors in the buddy’s country?”
• “Have you seen any recent marketing or advertising of competitors (or CJ) that stands out?”
• “Is there any recent issue or news that you remember?”
• “Is there a CJ CheilJedang food product that stands out in your memory?”
• “What is the image of the product and brand?”
• “If you were to sell that product in the buddy’s country, how would you sell it?”
• “If you were assigned as the country manager, what marketing project would you like to undertake?”
• “What CJ CheilJedang products are sold in the buddy’s country?”
• “Have you seen any CJ CheilJedang marketing promotions in the buddy’s country? Are there any issues or improvements needed?”
• “If CJ CheilJedang were to enter another country, which one would be suitable?”
• “What do you think about overall food trends? (In the buddy’s country or globally)”
• “Is there a trendy restaurant you find interesting? Why?”
• “What impressive products do you think competitors and CJ CheilJedang have?”
• “What do you think is the most important in this role?”
• “What kind of product do you want to make as a food marketer? And why? (Targeting the buddy’s country)”
• “Do you have any other products you are interested in besides CJ CheilJedang?”
• “Which CJ CheilJedang product brand do you want to handle?”
• (If CJ has already entered the buddy’s country) “Have you seen any CJ marketing in the buddy’s country? Are there any issues?”
• “What are attractive marketing methods for CJ brands targeting MZ generation in the buddy’s country?”
• “What are the characteristics of the MZ generation in the buddy’s country?”
• “What is the current status of the food industry or FMCG companies in the buddy’s country?”
• “Is there an FMCG company in the buddy’s country that you think is currently doing the best marketing?”
• “What methods can be used to increase the market share of CJ products in the buddy’s country?”

[Purchasing]

[Purchasing roles will have English interview questions]

Since purchasing roles are areas that university students cannot learn, most questions will be based on the cover letter (teamwork, communication, negotiation skills, research experience, etc.).

• “Do you know what ingredients CJ CheilJedang imports from your country? (Essential for purchasing role)”
• “What competencies do you think are important for the purchasing role? (Ottogi past question)”
• “Among quality/delivery/price, what would you prioritize to select various partners? (Quality is always first, others can be improved in other ways.)”
• “Have you prepared anything for the purchasing role?”
• “If you visit a partner company, what would you look at first?”
• “Do you know anything about the current raw material market?”
• “What do you think about the current exchange rate trends? (Korean won undervalued)”
• “How should you prepare as a purchasing role?”
• “Is there any product that CJ can import from your country?”
• “Is there a different food culture in your country compared to Korea?”

[Business Development]

• “What new food categories can be added when launching new businesses?”
• “If CJ CheilJedang were to enter another country, which one would be suitable?”
• “What is the most impressive CJ CheilJedang product you encountered in Korea?”
• “What are the strengths of that product?”
• “If you were to sell that product in your country, what improvements would you suggest?”
• “Do you have any CJ CheilJedang product sales strategies for your country?”
• “What do you think about overall food trends? (In your country or globally)”
• “If you were to launch a new product, what would it be?”
• “Is there any recent issue or news that you remember?”
• “Who do you think are CJ CheilJedang’s competitors in your country?”
• “If you were assigned as the country manager, what project would you like to undertake?”
• “What do you think is the most important in this role?”
• “Which CJ CheilJedang product brand do you want to handle?”
• “Have you seen any recent interesting pop-up stores?”
• “What are attractive marketing methods for CJ brands targeting MZ generation in your country?”
• “What are the characteristics of the MZ generation in your country?”
• “What is the current status of the food industry or FMCG companies in your country?”
• “Is there an FMCG company in your country that you think is currently doing the best marketing?”
• “If CJ were to enter your country, which product would be most suitable, and how should marketing be conducted?”
• “What is the largest food company in your country?”
• (If CJ has already entered your country) “Have you seen any CJ products in your country? Are there any issues?”
• “What methods can be used to increase the market share of CJ products in your country?”

[Overseas Sales]

• “If CJ CheilJedang were to enter another country, which one would be suitable?”
• “What is the most impressive CJ CheilJedang product you encountered in Korea?”
• “What are the strengths of that product?”
• “If you were to sell that product in your country, what improvements would you suggest?”
• “Do you have any CJ CheilJedang product sales strategies for your country?”
• “What strengths do CJ CheilJedang have compared to competitors?”
• “Do you think there are any weaknesses?”
• “Do you think there would be any difficulties in overseas sales?”
• “If entering a new country, which distribution channels should CJ products prefer? (Large marts, online, convenience stores, etc.)”
• “Would you choose sales for the customer or sales for CJ?”
• “What is the difference between B2B and B2C sales?”
• “Is there any product that CJ can import from your country?”
• “Is there a different food culture in your country compared to Korea?”

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