2024 유학생 인턴 채용 면접 가이드북

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Nongshim Interview Guidebook

Nongshim Interview Notes

- Main Interview Topics: Food industry trends, Nongshim products, marketing ideas

- Country-Specific Food Industry Comparison: Analyze food industry trends, leading brands, and marketing methods in your country, and compare them with Nongshim products.

Example Questions:

• Which Nongshim product you tried in Korea was the most memorable?
• Which Nongshim advertisement or marketing campaign in Korea do you remember?
• Which Nongshim product would be loved in your country and why?

Recruitment Information: This is the first year Nongshim is hiring foreign student interns, and the interview process may vary.

Interview Preparation

- Most Important Aspect: Emphasis on marketing and market research experience

1. With Experience: Summarize which product you marketed, in which market, to whom, and what the results were.
2. Without Experience: Nongshim is interested in your knowledge of your home country's food industry. Analyze the largest food companies and any new or foreign brands.

- Interview Format Expectation: 20-30 minutes, group interview (2-3 interviewers, 3-4 candidates), expect 3-4 questions.

Answer Guidelines

Marketing Idea Questions:

- Structure: Product name, target market, marketing method, reason, example

- Sample Answer: "I suggest marketing Nongshim's OO product in the OO market using OO. Currently, the OO market is primarily composed of 20-30-year-old women who mainly use OO social media. I understand that the Korean OO cosmetics brand also achieves high engagement through social media."

If You Can't Think of an Answer:

- "I haven't thought about this question even in my native language, could I take a moment to think?"

Questions About Nongshim Products:

- "I can't speak for everyone in my country, but personally, I think the OO product is the best. (Reason 1: Packaging) The OO product's easy-to-understand packaging allowed me to predict its taste and purchase it even when I couldn't read Korean. (Reason 2: Taste) Its unique flavor, combining familiar Korean and Japanese snack tastes with global spices, is unlike anything available elsewhere. (Reason 3: Potential in My Country) I even sent it as a gift to my family during vacation, sharing my Korean experience and its taste."

Key Terms Explanation

-FMCG (Fast-Moving Consumer Goods): Products with a high consumption rate like shampoo, detergents, diapers, razors, household items, cosmetics, and food and beverages.

Expected Interview Questions

Self-Introduction and Experience

1. 1-minute self-introduction
2. What efforts are you making to learn about marketing?
3. Why did you apply?
4. Why are you applying for marketing if it's different from your major?
5. Do you eat ramen often? If so, what does ramen mean to you?

Food Industry Market Questions

1. Which FMCG company do you think is doing the best marketing recently?
2. Summarize this year's trends and predict next year's trends.

Nongshim Questions

1. What do you know about Nongshim?
2. What do you think about Nongshim's marketing strategy, and if you were to work here, which product would you like to plan?
3. What promotional ideas do you have for Nongshim's recently launched OO snack?
4. How can we increase the market share of Nongshim ramen in China?

Additional Self-Introduction and Experience Questions

1. Why did you come to Korea?
2. What efforts did you make to adapt to Korean life?
3. What is your goal in Korea? (same as "why did you come to Korea")
4. What are you currently studying in Korea?
5. What was the most challenging part of living in Korea and how did you overcome it?
6. Do you usually cook or order delivery in Korea? Explain why.
7. How do you get information about Korean food and ramen?
8. Why do you want to work for a Korean company?
9. How have you changed the most since studying in Korea?
10. What is your most memorable experience in Korea?
11. Your resume states that your strength is OO skills. What do you think this strength is?
12. You have a lot of overseas experience, why did you visit those countries?

Job-Related Questions

1. What do you think marketing is?
2. If you have marketing and market research experience: Can you tell us about your OO experience and what tasks you mainly handled?
3. If you pass the internship, which country and field would you like to research?

Questions About Your Country

1. How can Nongshim brand itself attractively to the MZ generation in your country?
2. What are the characteristics of the MZ generation in your country?
3. What is the current state of the food industry or FMCG companies in your country?
4. Which FMCG company do you think is doing the best marketing in your country recently?
5. If Nongshim were to enter your country's ramen market, which product would be most suitable and how should it be marketed?
6. Which is the largest food company in your country and how do they market their products?
7. Have you seen any Nongshim marketing in your country? If so, what are the issues?
8. How can Nongshim increase its ramen market share in your country?
9. Which Nongshim product is your favorite?
10. What do you know about Nongshim?
11. How does the word "Nongshim" sound in your language?

Additional Preparation (if time allows)

Teamwork Questions

1. What stresses you the most about living in Korea?
2. Have you ever had a conflict with Korean team members during a project?
3. Explain your experience working on a team project with Korean members. What role did you mainly play?
4. Have you ever led Korean team members as a leader?

Values Questions

1. What goals do you want to achieve through this internship and how will you achieve them?
2. Why did you set those goals?
3. What are your career goals?
4. What do you think you'll be doing in 10 years?
5. What are your plans after the internship?

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