1. Please introduce yourself freely.

I majored in Trade at OO and completed a master’s program in Marketing at OO, where I gained insights into consumers and markets. After graduation, I worked as an overseas sales representative at a trading company in OO, gaining practical experience. During this time, I specifically focused on developing new clients in the Middle Eastern market.

To identify new customers, I conducted a step-by-step research process, including market research, product and competitor analysis, and compiling a list of potential clients. I then analyzed each company’s product lineup to create customized proposals, leading to successful business results. Additionally, as an intern at OO, I conducted research on companies across various industries and performed competitor analysis. This experience helped me learn how to establish networks between businesses, identify B2B collaboration opportunities, and develop effective communication strategies.

Leveraging these experiences, I aim to strengthen Samyang’s network with international partners, identify new business opportunities, and contribute to securing new contracts. Additionally, I plan to propose and implement tailored marketing strategies that consider cultural differences in various markets, supporting the company’s global market expansion.

2. Please explain your motivation for applying for this position.

During my time in Australia, I experienced the rapid global expansion of Korean culture (K-Culture). What stood out the most was the fusion of different food cultures and K-Food. The concept of integrating international spices with traditional Korean cuisine to create unique, globally appealing dishes fascinated me. This inspired me to learn more about localized marketing strategies and market entry strategies for Korean products in global markets.

While studying abroad, I participated in a project related to food marketing. I analyzed consumer behavior to develop a marketing strategy for [Project]. To understand the key factors influencing [Project], I started with consumer analysis and reviewed government policies and databases to assess the market situation. Through this research, I identified [Main reason behind consumer behavior] as a critical factor and designed the [Marketing Strategy A] campaign as a solution.

By planning and executing [Marketing Project Campaign Details], I introduced [Project’s objective] to consumers. Drawing from this experience, I aim to analyze local market trends, understand consumer needs, and apply my communication and problem-solving skills to contribute to the global expansion of K-Food.

3. Goals for the Global Talent Internship Program and Future Career Plans

I aspire to become an expert in localizing K-Food for global markets. Through this internship, I hope to gain hands-on experience in K-Food’s global market localization and strategy development while contributing to the promotion of competitive K-Food products.

First, I want to contribute to the Chinese market marketing efforts and learn how marketing strategies are developed. By utilizing the market analysis skills I gained during my studies in Australia, I will conduct thorough research on the Chinese market to help define specific target segments. Through this process, I hope to participate in Samyang Round Square’s local market strategy development and collaborate with local partners to enhance brand awareness. Additionally, I plan to focus on expanding market share by offering tailored products that reflect customer needs and emerging trends.

In the long run, I aim to contribute to the company’s expansion beyond the Chinese-speaking market into other regions. By analyzing global demand for Korean culture and products and considering cultural differences across regions, I want to learn the most effective business strategies for different markets. Through these efforts, I will work to establish Samyang as a globally recognized and successful brand in multiple markets.

‍