1️⃣ Describe your strengths related to the field you are applying for, focusing on facts or experiences that can prove them.
1️⃣ I believe that A skills and B skills are crucial in the A role. 2️⃣This is because it is necessary to analyse target market trends and consumer needs to contribute to the company’s growth by developing more localised marketing strategies in collaboration with relevant departments. 3️⃣Therefore, I worked to develop A skills through A experience and B skills through B experience.
[The following is a sample. You should write about your actual experiences.]
4️⃣ While working as an intern at Company A, I assisted with market analysis and marketing strategy development for the B market. I collected and analysed consumer data from Country B to identify purchasing patterns by age group, preferred brands, and primary consumption channels. This enabled me to assess market size and growth potential.Additionally, I monitored competitors’ social media activities and buzz volume to evaluate key marketing strategies and consumer responses. Based on these insights, I refined strategies by incorporating the preferred price range, product categories, and promotional formats for consumers in Country B, which I then applied to quarterly campaign planning and target setting. Through this experience, I developed marketing skills that reflect consumer needs and the competitive landscape based on market analysis.
4️⃣Furthermore, as a member of the planning team at the A Country Student Association at my university, I organised events such as 'Career Fairs for A Country Students' to build networks between companies and students. In this role, I collaborated with Korean companies and communicated with various stakeholders, including the university, embassies, and international students, to effectively manage the events and create synergy.As an intern at Company A, I acted as a bridge between the Korean branch and the B branch, participating in the adjustment of global marketing guidelines. As the only foreign team member, I coordinated feedback to ensure that the guidelines created by headquarters were tailored to each branch’s marketing strategies and reflected the characteristics of the local market.